Advertising Manager jobs in Maryland

Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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Senior Digital Media Manager (Advertising Agency)
  • Love & Company
  • Frederick, MD FULL_TIME
  • SENIOR DIGITAL MEDIA MANAGER
    (Advertising Agency)
    Member of Integrated Media Services TeamReports to: Senior Creative Director
    Status: Regular Full Time, Exempt
    Love & CompanyLove & Company, based in Frederick, Maryland, is a national leader in senior living marketing, research, branding, advertising, and sales management.

    Our people are inspiring. Curious and creative. Smart and strategic. Passionate, innovative problem-solvers. Together, we are united and relentless in our pursuit to help seniorslive better lives.And we LOVE what we do.

    For more than 30 years, Love & Company has been a national leader at the forefront of results-focused branding, marketing, lead generation, research, and sales advisory services specifically for the senior living field.

    We are fully committed to supporting you in your career journey in ways that reward on many levels, as exemplified by our three Cs:
    Culture
    • We work together to achieve and exceed client goals.
    • We are positive and enthusiastic collaborators who value diverse perspectives and foster trust and respect.
    • We are committed to transparency, accountability, and integrity.
    Career Development
    • We provide career advancement opportunities based on demonstrated capabilities and organizational needs.
    • We encourage continuous learning and skill enhancement for long-term success.
    Compensation Program
    • Comprehensive employee package including competitive pay and paid time off.
    • Outstanding insurance benefits featuring full deductible coverage.
    • Flexible work hours to accommodate diverse schedules.
    • Hybrid and remote positions
    • On-site gym to promote employee wellness.
    • Engaging social events and gatherings throughout the year
    Position Overview
    Primarily leads the planning and implementation of media to support lead generation, awareness, and branding efforts for our client base. Products include but are not limited to: Search Engine Marketing, paid social, native advertising, programmatic, direct from publisher digital inventory, print, audio, and video.

    The position is also involved in offline media planning, development, and implementation.
    The senior digital media manager collaborates closely with client services team members to understand client strategies and budgets, develop and fine-tune comprehensive media plans, manage the day-to-day implementation of those plans, measure and evaluate the results of the programs, and regularly report on the results to internal and external clients.
    Primary ResponsibilitiesMedia Planning
    • Work with client services team members to understand client goals, strategies, and budgets.
    • Develop annual media plans, allocate budget between offline, digital direct and programmatic media options, and summarize all recommendations in a written media plan narrative
    • Present and review plan with client and client services team members
    • Participate in the quarterly marketing planning process with clients and client services; adjust annual plan to coordinate with the tailored plans for each quarter.
    • Recommend adjustments throughout the year based on evaluation of results.
    Digital Media Management
    • This position is the primary subject matter expert for Digital Media at Love & Company. Help us define the future of how we leverage digital media for our clients.
    • Lead all paid searches (e.g., Google, Microsoft) and social marketing (e.g., Facebook, Instagram) efforts for clients.
    • Set up digital advertising accounts for new clients.
    • Create and manage paid search and social media ad campaigns based on strategic direction. Be aware of client digital assets and use them to achieve client goals on various digital platforms.
    • Import goals from Google Analytics into Google Ads for conversion tracking.
    • Manage predetermined campaign expenses and adhere to budgets.
    • Plan, execute, and analyze A/B and multivariate experiments across media.
    • Perform keyword discovery, expansion, and optimization for internal and external clients.
    • Perform ongoing digital campaign optimization, such as bid updates, keyword analysis and additions, ad creation and/or fine-tuning, etc.
    • Collect and analyze data and metrics to identify trends and provide insights.
    • Collaborate with other media and IMS team members to identify new strategic opportunities, media platforms and content/assets to achieve goals.
    Offline Media Management
    • Research options for each clients’ market, gathering media kits and rate information for each.
    • Negotiate placements, rates, and contract terms.
    • Aid in the development of media flowcharts and schedule sheets to help manage the development and tracking of insertion orders.
    • Calculate target audience delivery of offline media.
    Reporting
    • Maintain a calendar of due dates for results reporting for each client.
    • Prepare monthly paid media reports containing results, key insights, recommendations, and impact to current budget allocation.
    • Provide recommendations to client services team prior to presenting to clients.
    • Participate, as needed, in monthly and quarterly reporting meetings with clients, leading the presentation of media results and recommendations.
    Additional Roles & Responsibilities
    • Represent Love & Company professionally in client meetings when presenting media strategies and reporting results.
    • Support other IMS teams in developing and implementing integrated campaign strategies/tactics.
    • Draft and keep track of best practice documentation and instructional checklists that complement the IMS department and its clients.
    • Manage the revenue recognition process for digital advertising optimization and setup projects, as well as media expenses.
    qualificationsThe individual should have the following experience and capabilities:
    • Bachelor’s degree in advertising, marketing, digital media, or related field; agency experience preferred.
    • Proven work experience (2-3 years) as a digital media specialist or equivalent
    • Experience with ad servers, demand side platforms, data management platforms and analytics tools
    • Expertise in building and managing Google Ads and Microsoft paid search campaigns (Google Certification preferred). Expertise in Google Analytics 4.
    • Experience in social media (e.g., Meta) advertising
    • Experience researching, planning, and placing offline media.
    • Experience with special ad categories (eg., health, finance, housing)
    • Team player with strong communications and collaboration skills
    • Well-organized and able to multi-task and manage workload efficiently to meet deadlines.
    • Experience with project management software such as Workamajig (Basecamp) preferred.
    • Experience in media delivery audits and report components
    • Skilled knowledge of Microsoft Office. Including Word, Excel, Power Point, and database management
    application DetailsTo apply, please submit online at: https://loveandcompany.com/careers/:
    • A detailed letter explaining why you are interested in the position, the strengths and benefits you can bring to the firm, and the experience you have in the above areas.
    • Your resume
    • Your salary requirements
    NOTE: Resumes will ONLY be accepted with a cover letter and salary requirements.

    Love & Company is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
  • 9 Days Ago

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Sr. Manager, Regulatory Affairs Advertising & Promotion - Remote
  • Emergent Biosolutions
  • Gaithersburg, MD FULL_TIME
  • We go where others won't, taking on some of the biggest public health challenges to protect and enhance millions of lives, and create a better, more secure world.Here, you will join passionate profess...
  • Just Posted

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Senior Manager, Marketing (Prostate)
  • 10000138 - Brand Manager
  • Gaithersburg, MD FULL_TIME
  • At AstraZeneca we work together across global boundaries to make an impact and find answers to challenges. We do this with the utmost integrity even in the most difficult situations because we are com...
  • 21 Days Ago

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Sr. Manager Marketing TROP2 ADC HCP
  • 10000138 - Brand Manager
  • Gaithersburg, MD FULL_TIME
  • Are you ready to make a significant impact in the world of Oncology?The Senior Manager will play a critical role in executing our TROP2 ADC marketing plans for different indications, and also work in ...
  • 21 Days Ago

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Associate Director of Quality Engineering
  • 10000093 - Quality Assurance Manager
  • Rockville, MD FULL_TIME
  • Are you ready to foster an attitude of excellence? Join AstraZeneca's Operations team as the Associate Director of Quality Engineering. In this role, you will be responsible for the oversight of the Q...
  • Just Posted

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Assistant Controller
  • Assistant Controller/Accounting Manager
  • Gambrills, MD FULL_TIME
  • ESSENTIAL RESPONSIBILITIES AND DUTIES Summary/Objective: The Assistant Controller/Accounting Manager manages many aspects of the Company’s accounting operations by establishing and maintain financial ...
  • Just Posted

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Advertising Manager
  • TraxNYC
  • New York, NY
  • Job Description Job Description About Us: TraxNYC Jewelry is a leading name in the jewelry industry, renowned for our un...
  • 6/11/2024 12:00:00 AM

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Manager Advertising Technology
  • Canela Media
  • Miami, FL
  • Canela Media (www.canelamedia.com) is the fastest-growing Latina-founded media and entertainment company in the United S...
  • 6/10/2024 12:00:00 AM

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Advertisement Manager
  • Collabera
  • Lake Forest, IL
  • Description Home Search Jobs Job Description Advertisement Manager Contract: Mettawa , Illinois, US Salary: $40.00 Per H...
  • 6/9/2024 12:00:00 AM

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Paid Ads Manager
  • 80Twenty
  • Richardson, TX
  • Our client is a major player in the health and wellness category and their mission is to empower individuals to achieve ...
  • 6/9/2024 12:00:00 AM

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Amazon Advertising Manager
  • Better Being Co.
  • Salt Lake City, UT
  • About Us At Better Being we empower and inspire individuals to feel better and live healthier lives by providing the mos...
  • 6/8/2024 12:00:00 AM

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Marketing And Advertising Manager
  • Parker's
  • Savannah, GA
  • Parker's Kitchen, recognized as a 2024 TopWorkplace in the Nation is looking for an experienced Advertising & Marketing ...
  • 6/8/2024 12:00:00 AM

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Paid Social Advertising Manager
  • STAPHAUS
  • About STAPHAUS STAPHAUS is a full-service digital marketing agency that specializes in the furniture and design industry...
  • 6/8/2024 12:00:00 AM

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Advertising Manager
  • Aquent
  • Seattle, WA
  • This is a remote role. Pay Range: $60/hr – $64/hr Our client is a leader in the tech space looking for an Advertising Ma...
  • 5/30/2024 12:00:00 AM

Maryland (US: /ˈmɛrələnd/ (listen) MERR-əl-ənd) is a state in the Mid-Atlantic region of the United States, bordering Virginia, West Virginia, and the District of Columbia to its south and west; Pennsylvania to its north; and Delaware to its east. The state's largest city is Baltimore, and its capital is Annapolis. Among its occasional nicknames are Old Line State, the Free State, and the Chesapeake Bay State. It is named after the English queen Henrietta Maria, known in England as Queen Mary. Sixteen of Maryland's twenty-three counties border the tidal waters of the Chesapeake Bay estuary and...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Advertising Manager jobs
$116,771 to $162,173

Advertising Manager in New Orleans, LA
They work in roles such as account executives in advertising agencies, media directors in media agencies, and communications managers in public relations firms.
October 23, 2019
Advertising Manager in Petersburg, VA
They work with sales staff and others to generate ideas for an advertising campaign and oversee the staff that develops the advertising.
October 24, 2019
Advertising Manager in Saint Louis, MO
You will find that most jobs on the business side of advertising include Account Management, Account Planners, and Media Buyers.
December 22, 2019