Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
ABOUT THE COMPANY
We are a family-owned media and technology company that has been providing trustworthy, quality journalism and business solutions for more than a century. We've always been in the business of telling stories, but we're more than just a newspaper today. As one of the Upper Midwest's largest media organizations, we are leaders in the business of print and digital news, technology, telebroadcasting, printing, and agency advertising.
The company is comprised of passionate and purpose-driven people fueled by collaboration and innovation. In addition to a generous benefits package, you'll enjoy development and growth opportunities, an inclusive and creative culture, and a safe working environment. We believe in supporting each other, working hard towards common goals, and having fun. Come for the perks. Stay for the people.
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. FCC currently does not offer employer sponsorship.