Alumni Affairs Director jobs in Oregon

Reporting directly to the Executive Director of the OSU Alumni Association, the Director, Membership and Revenue Development, leads the alumni association’s efforts to increase membership gifts and enhance revenue through business partnerships and marketing strategies. This position will execute and evaluate a complex set of Membership solicitations and will use digital analytics tools, predictive modeling, segmentation, and other data-driven techniques to ensure communications are personalized, timely and consistent and annual giving goals are achieved. This position will be hired at a .7 Full Time Equivalent (FTE).

Work Location

The work location for this position is the CH2M Hill Alumni Center in Corvallis, Oregon.

Key Partners

• The Alumni Association’s Program & Experience Team
• The Foundation’s Annual Giving, Advancement Communications, Gift Accounting, Regional Gift Programs and Advancement Services teams
• Colleagues developing and implementing the Foundation’s Digital Strategy

Measures of Success

The success of this position will be measured by:

• Annual 10-20% annual increases in overall dollars and the number of life and annual members secured through Membership’s solicitation efforts for OSUAA programs, student support and special interest programs
• Creative execution of the fulfillment and retention of the member constituent base
• Delivery of and implementation of three-year rolling strategy across OSUAA to drive two or more new or refreshed revenue driving models, generating 10-20% added income annually, including supporting OSUAA program and operating colleagues efforts in revenue generation.

Major Duties

Membership 70%:

Develop and execute an integrated multi-channel marketing plan for all OSUAA Membership solicitations that includes digital, social media, phone, and print strategies. Collaborate with stewardship and annual giving partners to ensure a coordinated and cohesive membership marketing plan.

Implement a data-driven Membership solicitation plan. Determine appropriate marketing segmentation, track progress, report and evaluate results, and redirect tactics to improve outcomes. Monitor results to make changes to increase performance metrics such as membership retention, acquisition, upgrades, and return on investment.

Develop and interpret Membership reports.

Develop and oversee a budget for the membership program to match the integrated marketing plan.

Use predictive modeling, social media mining, and other digital analytics and “listening” tools to target membership audiences with the right messages, using the right vehicles, at the right time, to increase the effectiveness of solicitations.

Collaborate with the Advancement Communications and Digital Strategy teams to create compelling and personalized solicitations that move prospective and current donors through a donor journey that results in increased giving. Tailor messaging, design elements, and videography/animation to audience segments to increase effectiveness.

Work with key partners and other constituencies to plan and execute giving solicitations in support of university strategic priorities, and targeted constituencies such as parents, recent graduates, and students.

Develop a comprehensive solicitation calendar to ensure all solicitations and stewardship communications sent on behalf of Annual Giving, OSU colleges, and Athletics are coordinated and planned appropriately.

Negotiate contracts and manage partnerships with external vendors, including direct mail and printing houses. Manage vendors to produce highly segmented, customized direct mail appeals with complex variables.

Develop and manage partnerships with organizations to offer member exclusive opportunities and events.

Build a portfolio of best practices and emerging marketing trends to assist with better solicitation practices based on national data, member wishes, and/or member trends to achieve program goals.

Provide mass solicitation consulting services to constituencies as needed.

OSUAA Revenue 30%:

Develop and enhance productive affinity business partnerships to produce sustainable revenue streams for the association.

Create a comprehensive rolling 12- 36-month strategic revenue plan for all of OSUAA to maximize revenue both with current and newly identified revenue streams.

Continual identification of improvements to current models while finding and vetting 2-4 new revenue models per year.

Implement and execute rolling strategic revenue plan including key milestones and revenue reporting.

Perform other duties as assigned.

Comprehensive knowledge of:

• Principles of integrated marketing
• Effective mass solicitation techniques
• Digital communications and analytics tools
• Identifying and developing business partnerships, sponsorships and programs.

Demonstrated ability to:

• Develop and implement effective integrated multi-channel direct mail, social media and email marketing campaigns
• Create successful mass solicitation segmentation strategies and customer journeys
• Conceptualize effective communications pieces with a strong and compelling call to action and on-brand storytelling and messaging
• Employ strong written and verbal communication skills
• Utilize quantitative and qualitative information to improve decision-making and outcomes and document results
• Manage complex projects
• Apply creative and entrepreneurial thinking, while applying sound judgment and conducting oneself with integrity
• Approach work assuming the best of intentions from Foundation and campus colleagues
• Effectively represent the interests and fundraising priorities of various colleges/units, while also maintaining a high degree of enterprise perspective by acting in the best interests of the Foundation and the university at all times
• Work with a high degree of flexibility in a highly collaborative, fast-paced, goal-oriented environment
• Be aware of, control, and express one's emotions appropriately, and to handle interpersonal relationships maturely, thoughtfully, and empathetically, including the ability to work with individuals from diverse backgrounds
• Maintain good relationships with external vendors, including direct mail and printing houses and benefit partners

Minimum Qualifications

What We Offer:

Competitive Compensation: up to $59,500 ( .7 FTE)

FLSA Status: Exempt