Overview
The mission of Laramie County Community College is to transform our students' lives through the power of inspired learning. Our over-arching goal is that our accomplishments as a community college will distinguish LCCC from others in the nation, in turn benefiting our communities and bringing pride to the Great State of Wyoming. Our core values include Passion, Authenticity, and the Desire to Make a Difference.
A cover letter is required for this position. You can upload a cover letter on your profile during the application process.
- Hours of Work: Monday - Friday, 8:00am to 5:00pm.
- Screening will begin ASAP and continue until the position is filled.
- Start date to be determined, but as soon as practicable after the hiring/interview process
Salary and Benefits: This is a full-time, benefited Managerial 2 level position. Starting salary range: $60,534.00 - $68,428.00/annually, depending upon experience.
- Educational Benefits for the employees and dependents
- Tuition Reimbursement
- 15 – 18 Paid Holiday/Closure Days
- Two Paid Personal Days
- Healthcare/Dental/Vision/Life Insurance
- Generous Retirement Benefits - 14.62% Employer Paid/4% Employee Paid
- Paid Vacation and Sick Leave
- Onsite Childcare Center
- Professional Development Opportunities
Job Summary:
Core responsibilities of this position include:
The Assistant Director, Marketing and Communications will support the Director, Marketing and Communications in developing and executing comprehensive marketing strategies to enhance brand visibility, drive customer engagement and achieve business growth objectives. This role with oversee marketing campaigns, managing the printshop and collaborate with cross-functional departments to ensure the successful implementation of marketing initiatives.
Other tasks may be assigned based on contemporary institutional need.
Essential Functions
Essential Functions: – this position is Exempt, i.e., is not eligible for compensatory or overtime pay provisions of the FLSA. This listing of essential duties is not all-inclusive, but representative; other duties may be assigned).
The Assistant Director, Marketing position is part of the Marketing & Communications team tasked with campaign development, market analysis, development of marketing collateral and participating in marketing strategy for Laramie County Community College.
- Develop marketing campaigns focused on achieving specific outcomes, such as increasing brand awareness, higher customer engagement, and improved conversion rates, through meticulous planning, creative execution, and data-driven optimization.
- Create impactful marketing collateral aimed at driving tangible outcomes by delivering compelling content and design that resonates with target audiences and aligns with strategic marketing objectives.
- Optimize print shop management to achieve measurable outcomes, by streamlining production processes, utilizing cost-effective resources, and timely delivery of high-quality print materials, ensuring customer satisfaction.
- Other tasks assigned based on contemporary institutional need.
Knowledge, Skills, and Abilities:
Knowledge
- Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- English Language – Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Administration and Management – Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Customer and Personal Service – Knowledge of principles and processes for providing customer rand personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Design— Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
Skills
- Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
- Active Listening - giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Reading Comprehension - Understanding written sentences and paragraphs in work-related documents.
- Speaking – Talking to others to convey information effectively.
- Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Persuasion – Persuading others to change their minds or behavior.
- Negotiation – Bringing others together and trying to reconcile differences.
- Time Management - Managing one's own time and the time of others.
- Writing - Communicating effectively in writing as appropriate for the needs of the audience.
- Equipment Selection – Determining the kind of tools and equipment needed to do a job.
- Operations Analysis – Analyzing needs and product requirements to create a design.
Abilities
- Fluency of ideas - The ability to come up with a number of ideas about a topic.
- Inductive Reasoning — The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
- Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.
- Originality – The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
- Information Ordering — The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
- Visualization – The ability to imagine how something will look after it Is moved around or when its parts are moved or rearranged.
Physical/Mental Demands:
- The ability to comply with highly inflexible deadlines is required to successfully perform the essential functions of this position; there will be multiple occurrences of sudden, urgent task completion required
- While performing the essential functions of this position a variable work schedule may be required including long workdays, evenings, and weekends as needed
- While performing the essential duties of this position, an employee would frequently be required to move around the assigned work areas as well as within hallways, meeting rooms, and other parts of the campus facilities
- There may be multiple/daily instances of prolonged sitting, standing, and personal computer use, which would include keyboard and/or mouse usage as well as viewing a computer monitor
- An employee must frequently lift and/or move up to 20 pounds and occasionally lift and/or move up to 35 pounds to perform essential position functions
NOTE: This position description is a general description; it is not intended as an employment contract, nor is it intended to describe all duties someone in this position may perform. All employees of the College are expected to perform other tasks as assigned by their respective supervisor/manager regardless of job title or routine job duties.
Qualifications
EDUCATION AND EXPERIENCE REQUIREMENTS
Minimum Qualifications:
- Bachelor’s degree in marketing, business, communications, or a closely related field; degree must be from an accredited institution.
- Four years professional experience in marketing and/or communications
- Two years of experience working in Adobe Suite (InDesign, Photoshop, Illustrator, Lightroom, etc.)
- Four years of experience working specifically with marketing, marketing plan development and/or marketing campaign success/evaluation.
Preferred Qualifications:
- Master’s degree in marketing, business, communications, or a closely related field; degree must be from an accredited institution.
- Six years professional experience in marketing and/or communications
- Four years of experience developing comprehensive marketing plans, including development, execution and evaluation.
- Four years of experience working in the Adobe Suite (InDesign, Photoshop, Illustrator, Lightroom, etc.)
- Experience working with a print shop, including ordering paper, working with print technicians and managing a large print order load
If you are selected for the position, your appointment is contingent upon successful completion of a background check. LCCC reserves the right to end this employment agreement should the results of your background investigation not be successful.
LCCC DOES NOT SPONSOR H1B VISAS
Equal Opportunity Employer
Laramie County Community College is committed to providing a safe and nondiscriminatory educational and employment environment. The college does not discriminate on the basis of race, color, national origin, sex, disability, religion, age, veteran status, political affiliation, sexual orientation or other status protected by law. Sexual harassment, including sexual violence, is a form of sex discrimination prohibited by Title IX of the Education Amendments of 1972. The college does not discriminate on the basis of sex in its educational, extracurricular, athletic or other programs or in the context of employment.
http://lccc.wy.edu/
http://www.lccc.wy.edu/about/humanresources