CopyWriting Manager jobs in Minnesota

Dahl Consulting is currently partnering with a leading company in the powersports industry. We work one-on-one with great candidates to help connect them with local employment opportunities. This company is hiring a Copywriting and Content Specialist for a contract position! Interested? Get more details below!

• Contract Length: 6 months, potential for extensions
• Location: Hybrid in Bass Creek, MN
• Hours: 8:00am-5:00pm, Monday – Friday (some flexibility on start and end times)
• Pay Rate: $30-35 per hour, based on skills & experience
• Required: Experience writing product content for Amazon

Copywriting & Content Specialist Job Summary:

The Copywriting & Content Specialist is responsible for product copywriting and content creation on websites and marketplaces in order to drive traffic, conversion and revenue while maintaining a brand voice. They will leverage their superb writing skills and digital experience to produce engaging content for Amazon stores, sites, and other digital channels. They will work as part of a cross-functional team to deliver high quality content for accessories, service parts, and apparel items in the digital catalog.

What you will do as the Copywriting & Content Specialist:

• Write product descriptions, titles, bullets, and other product assets which will best communicate the features, benefits, and attributes of our products, using appropriate brand voice(s) for each product
• Gather and implement product information (specs, images, attribution, etc.) in a deadline driven environment
• Execute the process for creating original web-optimized product descriptions to drive online sales
• Complete product attribution to drive online merchandising
• Apply and update style guides to ensure consistent product presentation within category
• Partner with SEO team to implement SEO best practices, and review business results and upcoming initiatives to support category of business
• Own the brand voice when creating written content for Amazon or company sites
• Act on content-related customer service issues and incorporate customer feedback to improve and enhance web experience
• Identify, plan and deliver product page enhancements (size charts, tech specs, videos, etc.) that aid in customer buying decision
• Participate as subject matter expert within various content disciplines to drive process improvements and improve style guides based on expertise

What you will bring to the Copywriting & Content Specialist:

• Bachelor's degree in Business, Marketing, Communications, Journalism, or related experience
• Minimum of 2 years proven experience working as an E-commerce Content Specialist and/or copywriter, preferably with a focus on marketplaces and SEO
• Experience writing product content for Amazon required; experience with other marketplaces is a plus
• Excellent oral and written communication skills required
• Knowledge of SEO principles and techniques, including keyword research, on-page optimization, link building, and technical SEO
• Experience with SEO tools and analytics platforms, such as Google Analytics, Google Search Console, or Moz
• Strong understanding of e-commerce marketplaces, their algorithms, and best practices for optimization
• Experience with style guides and detailed content standards (including generating standards and implementing them)
• Experience with content management systems (CMS) required