CRM Business Data Analyst analyzes Customer Relationship Management (CRM) system data in response to channel marketing initiatives. Studies marketing data such as customer information, call patterns, and demographics. Being a CRM Business Data Analyst requires a bachelor's degree in area of specialty. Typically reports to a manager or head of a unit/department. To be a CRM Business Data Analyst typically requires 4 to 7 years of related experience. Contributes to moderately complex aspects of a project. Work is generally independent and collaborative in nature. (Copyright 2024 Salary.com)
POSITION SUMMARY:
The CRM Analyst serves as the subject matter expert for customer data and database insights for the company and is responsible for using data-driven insights to achieve measurable marketing results. Supports the planning of all aspects of our cross-channel marketing campaigns with a specific focus on database segmentation and analysis to support retention and new customer acquisition, Provides reporting and actionable insights to improve Tauck’s marketing campaign performance and customer journey touches through KPI setting/tracking, A/B testing, journey building, and ongoing optimization of segmentation strategies. Accountable for helping us better understand our guests and key performance metrics in order to deliver more effective, personalized communications and drive passenger growth.
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