CRM Program Director jobs in Illinois

CRM Program Director manages the Customer Relationship Management (CRM) enterprise initiative. Reviews CRM project proposals to determine costs, timeline, funding, staffing requirements and goals. Being a CRM Program Director requires a bachelor's degree in area of specialty. Typically reports to top management. The CRM Program Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. To be a CRM Program Director typically requires 5+ years of managerial experience. (Copyright 2024 Salary.com)

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Director of Loyalty and CRM
  • Rural King
  • Mattoon, IL FULL_TIME
  • About Us

    Rural King Farm and Home Store strives to create a positive and rewarding workplace for our associates. We offer opportunities for growth, competitive benefits, a people first environment, and an opportunity to work alongside dedicated associates who share a passion for providing an exceptional experience and service to our rural communities. Whether you are starting an entry-level position or joining with professional experience, Rural King encourages professional growth and provides the necessary resource to help you succeed and grow with us.

    When you join the Rural King team, you become a contributing member in supporting the needs of and making a difference in the lives of those within the people and communities we serve.

    How We Reward You

    401k with a generous 50% match up to first 10% of earnings * Healthcare plans to support your needs * Virtual doctor visits * Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program * 15% Associate Discount * Dave Ramsey’s SmartDollar Program (no cost to you!) * Associate Assistance Program * RK Cares Associate Hardship Program * 24/7 Chaplaincy Services

    What You’ll Do

    As a Director of Loyalty and CRM you will assume responsibility for the strategic development and execution of Rural King’s CRM and loyalty programs, as well as marketing automation and customer analytics. The ideal candidate will possess extensive expertise in customer relationship management and marketing technology and be an expert of loyalty program trends and a mastery of applying machine learning to engage customers effectively. You will consistently demonstrate a high degree of intellectual curiosity, showcase exceptional analytical acumen, and exemplify a track record of collaborating seamlessly with cross-functional teams.

    Loyalty Program Development And Implementation

    • Design and develop the loyalty program structure, including tiers, rewards, benefits, and redemption options.
    • Manage and track the annual loyalty program budget, as well as reward and benefit reconciliation. Partner with Finance to budget loyalty rewards and services for sustainability.
    • Collaborate with marketing, merchant, and operations teams to integrate the loyalty program messaging into marketing campaigns and customer touchpoints.
    • Implement program management tools, software, and systems to track and manage customer participation, points accumulation, and redemption processes.

    Customer Relationship Management

    • Analyze customer data and behavior to segment the customer base and identify target audiences for personalized loyalty initiatives.
    • Develop and execute targeted campaigns, offers, and promotions to increase customer engagement, retention, and advocacy.
    • Apply data captured through the loyalty program to improve targeting and engagement in outbound media channels- both for members to drive increased engagement and look-a-like audiences to drive acquisition.
    • Monitor customer feedback and sentiments related to the loyalty program, identify areas for improvement, and implement enhancements accordingly.
    • Manage customer inquiries, concerns, and escalations related to the loyalty program, ensuring prompt and satisfactory resolution.

    Performance Analysis And Reporting

    • Track and analyze loyalty program performance against established KPIs, including customer acquisition, retention, engagement, and revenue metrics.
    • Generate regular reports and insights on program effectiveness, member demographics, participation trends, and redemption patterns.
    • Provide recommendations for program optimization, enhancements, and new initiatives based on data-driven insights.

    Team Collaboration And Stakeholder Management

    • Collaborate with cross-functional teams, including marketing, sales, operations, IT, and customer service, to ensure alignment and integration of the loyalty program with broader business strategies.
    • Work closely with vendors, agencies, and technology partners to manage program-related activities, including system integration, data management, and campaign execution.
    • Communicate program updates, performance results, and upcoming initiatives to internal stakeholders, senior management, and executive leadership. Develop a comprehensive loyalty program strategy aligned with the company's objectives, brand positioning, and target audience.
    • Partner with finance and accounting teams to ensure accurate and timely reporting of program-related financials.
    • Conduct market research and competitive analysis to identify trends, best practices, and opportunities for program enhancement.

    Other Responsibilities

    • Lead associates in a way that exemplifies the leadership principles taught in Rural King’s Thrive Leadership Program.
    • Use discretion and independent judgment in daily decisions while maintaining a high level of confidentiality and professionalism.
    • Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
    • Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
    • Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
    • Perform other duties as assigned.

    Essential Qualities For Success

    • At least 5 years of CRM or loyalty program experience and bachelor’s degree in marketing, business administration, or related field or equivalent combination of experience and education.
    • Strong understanding of loyalty program concepts, customer segmentation, and customer lifecycle management.
    • Proficiency in data analysis and reporting, with the ability to extract insights from complex datasets.
    • Excellent project management skills, including the ability to plan, prioritize, and execute multiple initiatives simultaneously.
    • Strong interpersonal and communication skills to collaborate effectively with cross-functional teams and stakeholders.
    • Familiarity with loyalty management platforms, CRM software, marketing automation and data analytics tools.
    • Knowledge of industry best practices, trends, and regulatory considerations related to loyalty programs.
    • Proven experience in effectively supervising and leading a diverse team, guiding them toward achieving department goals and objectives.
    • Proficiency with Microsoft Office Suite or related software.

    Physical Requirements

    • Ability to maintain a seated or standing position for extended durations.
    • Capability to lift 15 pounds periodically.
    • Ability to navigate and access all facilities.
    • Skill to effectively communicate verbally with others, both in-person and via electronic devices.
    • Close vision for computer-related activities.

    Supervisory Responsibilities

    Yes

    Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.
  • 10 Days Ago

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Director of Loyalty and CRM
  • Rural King Supply
  • Mattoon, IL FULL_TIME
  • About us Rural King Farm and Home Store strives to create a positive and rewarding workplace for our associates. We offer opportunities for growth, competitive benefits, a people first environment, an...
  • 19 Days Ago

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Senior Director of CRM
  • Good Sam Enterprises, LLC
  • Lincolnshire, IL FULL_TIME
  • It's fun to work in a company where people truly BELIEVE in what they are doing! We're committed to bringing passion and customer focus to the business. The Sr Director, CRM will be an instrumental me...
  • 25 Days Ago

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Director, CRM and Lifecycle Marketing
  • Attain
  • Chicago, IL FULL_TIME
  • About Attain Built for consumers and companies, alike. In a world driven by data, we believe consumers and businesses can coexist. Our founders had a vision to empower consumers to leverage their grea...
  • 30 Days Ago

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Bilingual Assistant Program Director-JOR
  • NATIONAL YOUTH ADVOCATE PROGRAM
  • Rockford, IL OTHER
  • Job Details Job Location: Rockford, IL Education Level: 4 Year Degree Salary Range: Undisclosed Job Category: Nonprofit - Social Services Who we are National Youth Advocate Program has been serving co...
  • 18 Days Ago

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MKT - Director of Marketing CRM Platforms
  • Addison Group
  • Northbrook, IL FULL_TIME
  • Title: Marketing Director - CRM Platform IntegrationNorthern Suburbs ChicagoSalary: $150-175K BonusNo sponsorship availableThe CRM Platform Director will further the advancement of CRM systems (SUGAR ...
  • 9 Days Ago

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Program Director, Detention Program
  • Americans for Immigrant Justice
  • Miami, FL
  • The Agency: Americans for Immigrant Justice (AI Justice), an award-winning not-for-profit legal services organization fo...
  • 6/11/2024 12:00:00 AM

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Program Director
  • Evergreen Presbyterian Ministries
  • Antioch, TN
  • Benefits: 401(k) Dental insurance Health insurance Position Description: Program Director Reports To: Executive Director...
  • 6/11/2024 12:00:00 AM

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Program Director
  • CODAC Behavioral Healthcare (CODAC Inc.)
  • Providence, RI
  • CODAC believes in saving lives by understanding the whole person. We tailor patient centered, wrap-around care to meet o...
  • 6/11/2024 12:00:00 AM

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Program Director
  • Dungarvin, Inc.
  • Vancouver, WA
  • The Program Director is responsible for ensuring the development and implementation of the individual treatment/support ...
  • 6/10/2024 12:00:00 AM

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Program Director
  • Stars Behavioral Health Group
  • San Jose, CA
  • Partner with us in making a positive change! Join a community that's changing mental healthcare for the better. We have ...
  • 6/10/2024 12:00:00 AM

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Program Director
  • Planet Healthcare
  • Schenectady, NY
  • Job Description: A fully accredited by the Accreditation Council for Graduate Medical Education (ACGME). The training pr...
  • 6/9/2024 12:00:00 AM

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Program Director
  • Brain Balance of Omaha
  • Omaha, NE
  • Job Description Job Description Reporting to the Center Director, the Program Director is an in-center position designed...
  • 6/9/2024 12:00:00 AM

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Programming Director
  • Kentucky Chamber Of Commerce
  • Frankfort, KY
  • Job Description Job Description ABOUT THE KENTUCKY CHAMBER OF COMMERCE: The mission of the Kentucky Chamber of Commerce ...
  • 6/8/2024 12:00:00 AM

Illinois (/ˌɪlɪˈnɔɪ/ (listen) IL-ih-NOY) is a state in the Midwestern and Great Lakes region of the United States. It has the fifth largest gross domestic product (GDP), the sixth largest population, and the 25th largest land area of all U.S. states. Illinois is often noted as a microcosm of the entire United States. With Chicago in northeastern Illinois, small industrial cities and immense agricultural productivity in the north and center of the state, and natural resources such as coal, timber, and petroleum in the south, Illinois has a diverse economic base, and is a major transportation hu...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for CRM Program Director jobs
$217,709 to $264,324

CRM Program Director in Columbia, SC
You will be responsible for gathering and defining requirements on behalf of our team to steer the architecture of our CRM products, working with cross-functional stakeholders to ensure their voices are heard, and leading the charge on rollouts.
January 18, 2020
CRM Program Director in Kansas City, MO
This role requires a seasoned Program Manager who is comfortable driving efforts across departments and functions, effectively communicating and managing through challenges to deliver expected results.
January 08, 2020
CRM Program Director in Santa Rosa, CA
You would be responsible for all development within Salesforce and for helping with future CRM solutions to increase overall efficiency.
January 15, 2020