CRM Program Director jobs in New York

The Mercedes-Benz brand is synonymous with precision and excellence -- and has delivered the world's most desirable cars for generations. Now, we are defining the world's most premium EV driving and charging experiences, too.

The Mercedes-Benz charging network will set a new standard for charging: a high-quality, seamless experience with fast charging speeds and open to all drivers from day one. 

Mercedes-Benz is committed to a transportation future that is more uncompromisingly connected, convenient, and sustainable. Our charging hubs will be fully powered by clean energy. Globally, we've pledged to electrify our entire car fleet within the decade and, unique among our peers, we've set an ambitious climate goal of achieving a carbon-neutral passenger fleet by 2039 -- which means more clean energy use, more sustainable batteries, and a more climate-friendly supply chain.

By joining Mercedes-Benz Charging, you'll become a member of an early team in a brand-new business within the larger Mercedes-Benz global organization. You'll have an opportunity unique in the industry -- to influence and shape the fast-evolving landscape of electric transportation with the backing of one of the world's most renowned automotive companies and global brands.

Charging is just the beginning. We aim to shape the future of transportation itself. Join us. 

Press release: Mercedes-Benz to launch global branded high-power charging network, starting in North America

What you will do:

The CRM & Loyalty Director will be a key member of the Mercedes-Benz HPC team. You will play a pivotal role in driving customer acquisition, engagement, and loyalty strategies, enhancing customer lifetime value, and building a strong customer base. This position is a critical role in the Marketing & Communications department and works closely with multiple internal and external stakeholders.

Key Responsibilities:

• Team and Program Leadership: Lead loyalty and customer acquisition cross-functional programs, vendors and team. Support individual and team development and retain a high-performing and inclusive team. Drive cross-functional collaboration, ensuring stakeholders are aligned and informed.
• Customer Segmentation & CRM: Develop customer segmentation strategy, customer journeys, and CRM strategy. Leverage customer insights to design lifecycle marketing strategies and segmentation approaches.
• Loyalty: Develop and execute the company’s loyalty program, including strategy, design, marketing, operations, partnerships, and member experience. Continuously analyze and optimize the loyalty program to increase member enrollment, engagement, benefits, and retention. Create personalized experiences and rewards to enhance customer loyalty and lifetime value.
• Customer Acquisition (Advertising, Direct Marketing, Partnerships): Own the overall customer acquisition strategy, including advertising, direct marketing and partnerships, to maximize demand generation efficiency and optimize costs and revenue. Develop customer segmentation and direct marketing plan. Manage relationships with agencies and distribution partners where applicable. Leverage new technology and third-party product offerings to forward enterprise level goals
• Customer Insights: Lead the customer insights practice, with a focus on reporting and resources to educate the organization on customer trends and behavior. Develop and enhance the customer data technology strategy. Remain current Remain current on landscape of customer data to recommend future requirements and enhancements. 

Qualifications:

• A bachelor’s degree in Marketing, Business or a related field. An advanced degree (MBA, MS) is a plus
• Proven track record of 8 years of experience in marketing, product management, and/or commercial roles including recent expertise with loyalty programs, customer acquisition, and demand generation. 
• Team leadership experience including responsibility for direct reports performance and development
• Proven track record of managing and executing successful performance marketing campaigns
• Ability to coordinate multiple projects at once within tight timelines
• Demonstrated analytical and project management skills
• Excellent leadership, communication, and interpersonal skills, with the ability to collaborate effectively across departments and influence stakeholders at all levels.
• Demonstrated problem-solving skills and ability to be nimble
• Proven ability to develop a high-performing team
• Preferred ability to lead strategy, insights, and orchestrate cross-functional initiatives

Personality and Cultural Fit:

At Mercedes High Power Charging, we are not just an automotive industry leader; we are also trailblazing the future of electric mobility with the agility and spirit of a startup. As a startup within a renowned global brand, we embrace innovation, scrappiness, and a builder's mindset to revolutionize the electric vehicle charging landscape. We are looking for someone who can thrive in our dynamic and entrepreneurial environment, contributing their passion, adaptability, and comfort with ambiguity to drive our success. 

Our fast-growing startup division within Mercedes requires employees who embody the following traits:

• Startup Mentality: Embrace innovation, take calculated risks, and move swiftly to achieve breakthroughs.
• Scrappiness: Thrive in resource-constrained situations and find creative solutions.
• Builder's Mindset: Envision the big picture and lead the team in creating world-class EV charging solutions.
• Comfort in Ambiguity: Adapt and strategize effectively in a rapidly evolving industry.
• Collaborative Spirit: Foster a culture of teamwork and work seamlessly with global teams.
• Passion for Sustainability: Share our commitment to a greener future and advancing clean energy initiatives.

Join Mercedes in pioneering the electric vehicle charging landscape and shaping the future of sustainable transportation. If you possess the skills, expertise, and ambition to lead product excellence, drive technological innovation, and coordinate with global teams effectively, we eagerly await your application.