Customer Insights Analyst analyzes customer and consumer data and research to identify trends, key indicators, patterns, and insights. Assists in developing and conducting focus groups, surveys, competitor intelligence studies, and industry research to support product development, category/brand management and marketing or sales initiatives. Being a Customer Insights Analyst uses market research and statistical methodologies and tools to perform analysis. Performs data collection, input, and aggregation processes to develop and maintain research databases. Additionally, Customer Insights Analyst requires a bachelor's degree. Typically reports to a supervisor. The Customer Insights Analyst occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Customer Insights Analyst typically requires 2 -4 years of related experience. (Copyright 2024 Salary.com)
Job Title: Customer Insights Analyst – Marketing
Department: Marketing
Reports To: Marketing Director
Date: 5/28/2024
FSLA: Non-Exempt
Who we are:
Voted Top Workplace in USA! We are a premier provider of water treatment, heating, cooling, plumbing and electrical services. We know there are a lot of choices for our customers and teammates to choose from for completing work in their home or to have as their work family. By providing 5-star customer service (treating customers’ homes like our own), best-in-class products and a positive, rewarding work environment, we have grown to 15 offices and over 230 teammates serving customers across Minnesota and Wisconsin. We keep on growing because we only hire the best, and our customers love us for it. We’ve been at this a long time, and you have probably seen our trucks and our ads. What you don’t know is what it’s like to be a part of a team like this. People often come to us looking for a job. They stay with us because they find a fulfilling career, room to grow, and opportunities to excel.
The “Aquarius” difference: “Earning the right to be recommended!”
Core Values: Our organization believes our Core Values drive success and unify our growing team.
Why choose Aquarius:
Core Roles & Responsibilities:
DUTIES AND RESPONSIBILITIES:
QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed above and below are representative of the knowledge, skill, and/or ability required.
DESIRED QUALIFICATIONS:
Competencies for Success:
Attention to Detail - Diligence in the details; maintain integrity of the organization, marketing strategies, and branding ensuring each communication, campaign, graphic or content that is distributed is accurate and factual.
Communication - The ability, through both verbal and written methods, to provide concise, timely, and accurate information, internally (Employees) and externally. (Vendors, Manufacturer's, customers)
Creative Problem Solving - Creative thinking, in depth or big picture. Looking for new marketing angles and thinking outside the box to develop new strategies to achieve desired goal.
Marketing campaigns and communication - Successful at identifying an audience and reaching a target audience. Ability to relate to target audience; convey concepts in a clear and engaging way.
Collaboration - Works with others to share information and achieve goals that benefit the team and company.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
A typical workweek is eight (8) to ten (10) hour workdays, five (5) days per week with some weekend work, as well as early and/or late weekday meetings based on needs, projects, and priorities. Position may require overnight travel as needed.
Statement of the Position Holder:
I accept the accountability of this position and agree to produce the result, perform the work, and meet the standards set forth in this position contract.