Customer Insights Analyst jobs in Wisconsin
Customer Insights Analyst analyzes customer and consumer data and research to identify trends, key indicators, patterns, and insights. Assists in developing and conducting focus groups, surveys, competitor intelligence studies, and industry research to support product development, category/brand management and marketing or sales initiatives. Being a Customer Insights Analyst uses market research and statistical methodologies and tools to perform analysis. Performs data collection, input, and aggregation processes to develop and maintain research databases. Additionally, Customer Insights Analyst requires a bachelor's degree. Typically reports to a supervisor. The Customer Insights Analyst occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Customer Insights Analyst typically requires 2 -4 years of related experience. (Copyright 2024 Salary.com)
Recently Added Customer Insights Analyst jobs
Sr Customer Insights Analyst
- Xcel Energy
-
Eau Claire, WI
FULL_TIME
-
Are you looking for an exciting job where you can put your skills and talents to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to learn and grow? A position at Xcel Energy could be just what you’re looking for.
Position Summary
Responsible for the strategic management of all primary marketing research initiatives and syndicated studies with internal and external resources in order to shape and improve business decision-making and execution for marketing and product development. Consult and collaborate with assigned internal stakeholders to understand their business in order to identify critical business objectives, design appropriate marketing research studies, validate analytics, synthesize findings, and present primary marketing research results and recommendations. Understand the short and long-term strategy goals and objectives of Xcel Energy and the Marketing Research organization to fulfill associated marketing research needs and continue to grow best practices.
Essential Responsibilities- Consult and collaborate proactively with assigned internal stakeholder teams to understand their business needs and questions. Identify and propose potential marketing research initiatives that would inform their business questions through exposure to customer, market, and competitive trends.
- Partner with assigned stakeholder teams to ensure that they are utilizing research to inform their decision-making. Attend stakeholder staff meetings in order to remain informed about their initiatives and provide insights and suggest potential solutions to their challenges based on marketing research.
- Manage and drive the planning, implementation, and execution of all marketing research programs both primary and secondary for assigned stakeholder teams. Ensure successful project management throughout the research process from conception through final deliverables. Direct the generation of final deliverables in collaboration with external vendors and internal stakeholders that communicate insights and implications that are relevant to stakeholders. Effectively communicate milestone achievements or challenges with research stakeholders and encourage their involvement in the process in order to incorporate their input into the final outcomes of the research.
- Clearly define the research objectives and the necessary scope of the research. Identify timing and resource constraints for the research. Design, implement and manage research projects with various levels of complexity. Successfully partner and manage the activities of the external vendors in terms of the preferred methodology, sampling, survey instrument, analysis plan design, reporting and presentation. Ensure the work meets determined research objectives, within client timing and research constraints, subject to managerial review and approval.
- Implement special projects on behalf of the Marketing Research Organization to ensure that the department remains efficient and utilizes best practices throughout the project management process and to expand the impact of marketing research throughout Xcel Energy.
- Remains up-to-date on the offerings that external vendors provide and new methodologies being utilized to answer marketing research questions.
- Remains up-to-date on company, industry and business issues/trends to ensure clients are appropriately considered in the research process. Surfaces customer-related strategic issues and initiatives for client discussion.
- Required Bachelor's degree in a related field 5 years experience in marketing research including both quantitative and qualitative methods
- Experience in one of the following areas: brand, advertising and communications research, DSM program evaluations, customer loyalty, Voice of the Customer/Customer Experience; Custom/adhoc marketing research topics to inform business decision-making; syndicated research
- Proven written and verbal communication skills
- Approximately 10% travel required
- MBA
- 3 years experience in the utilities/energy industry
- Brand, advertising and communications research experience
- Required Bachelor's degree in a related field or equivalent experience.
- 2 years experience in marketing research including both quantitative and qualitative methods
- Proven written and verbal communication skills
- Approximately 10% travel required
- 1-2 years experience in the utilities/energy industry
- Brand, advertising and communications research experience
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Individuals with a disability who need an accommodation to apply please contact us at recruiting@xcelenergy.com.
Non-Bargaining
The anticipated starting base pay for this position is: $69,700.00 to $115,867.00 per year
This position is eligible for the following benefits: Annual Incentive Program, Medical/Pharmacy Plan, Dental, Vision, Life Insurance, Dependent Care Reimbursement Account, Health Care Reimbursement Account, Health Savings Account (HSA) (if enrolled in eligible health plan), Limited-Purpose FSA (if enrolled in eligible health plan and HSA), Transportation Reimbursement Account, Short-term disability (STD), Long-term disability (LTD), Employee Assistance Program (EAP), Fitness Center Reimbursement (if enrolled in eligible health plan), Tuition reimbursement, Transit programs, Employee recognition program, Pension, 401(k) plan, Paid time off (PTO), Holidays, Volunteer Paid Time Off (VPTO), Parental Leave
Benefit plans are subject to change and Xcel Energy has the right to end, suspend, or amend any of its plans, at any time, in whole or in part.
Deadline to Apply: 06/05/24
EEO is the Law | EEO is the Law Supplement | Pay Transparency Nondiscrimination | Equal Opportunity Policy (PDF) | Employee Rights (PDF)
ACCESSIBILITY STATEMENT
Xcel Energy endeavors to make https://www.xcelenergy.com/ accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Xcel Energy Talent Acquisition at recruiting@xcelenergy.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications. - 10 Days Ago
Analyst II Customer Insights
- Johnsonville
-
Sheboygan, WI
FULL_TIME
- As a member of our Category Leadership team, you’ll work closely with our sales and marketing teams to help our customers make the most informed product and promotion decisions, using industry-leading...
- 2 Months Ago
Insights Analyst
- U.S. Bank
-
Milwaukee, WI
FULL_TIME
- At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succee...
- 3 Days Ago
Insights Analyst
- U.S. Bank National Association
-
Milwaukee, WI
FULL_TIME
- At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succee...
- Just Posted
Sr Analyst- Insights and Analytics
- Good Foods Group
-
Pleasant, WI
FULL_TIME
- Job Summary: The Sr. Analyst – Insights and Analytics will report directly to the Director of Consumer Insights and is responsible for translating panel and point of sale data into impactful business ...
- 1 Month Ago
Insights & Reporting Analyst
- U.S. Bank National Association
-
Oshkosh, WI
FULL_TIME
- At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succee...
- 21 Days Ago
Customer Insights Analyst jobs at Popular Companies
Reporting and Insights Analyst
- oneworld Alliance
-
Fort Worth, TX
- About oneworld: oneworld© is a global airline alliance of 13 of the world’s leading airlines - Alaska Airlines, American...
- 6/11/2024 12:00:00 AM
Marketing Insights Analyst
- PharmaCord
-
Jeffersonville, IN
- Our Company: PharmaCord is a leading provider in pharmaceutical patient support services. Our services are sponsored by ...
- 6/9/2024 12:00:00 AM
Insights Analyst
- Media.Monks
-
New York, NY
- THE ROLE: The Insights Analyst will be tasked with leading some of Decoded's most important and valuable relationships. ...
- 6/9/2024 12:00:00 AM
Senior Market Insights Analyst
- Cynet Systems Inc.
-
New Brunswick, NJ
- Required Knowledge, Skills, and Abilities: Financial Acumen: Analyze sales, market, and share performance and utilize fi...
- 6/9/2024 12:00:00 AM
Insights Analyst
- Catena Solutions
-
Chicago, IL
- Category Insights Analyst Various projects for food and beverage organizations Summary: Category Insights Consultant wil...
- 6/8/2024 12:00:00 AM
Insights Analyst 3
- E&J Gallo Winery
-
Modesto, CA
- Provides data and analytical support for Commercial Insights & Strategy and develops insights from market research and o...
- 6/8/2024 12:00:00 AM
Senior Insights Analyst
- IW Group Inc.
-
- IW Group is searching for thinkers, dreamers, and innovators who are passionate about uplifting multicultural, multigene...
- 6/7/2024 12:00:00 AM
Compensation Insights Analyst
- Compa
-
Newport Beach, CA
- Compensation Insights Analyst This role is either hybrid in Orange County / Los Angeles or remote in the United States. ...
- 6/7/2024 12:00:00 AM
About Wisconsin
Wisconsin is bordered by the Montreal River; Lake Superior and Michigan to the north; by Lake Michigan to the east; by Illinois to the south; and by Iowa to the southwest and Minnesota to the northwest. A border dispute with Michigan was settled by two cases, both Wisconsin v. Michigan, in 1934 and 1935. The state's boundaries include the Mississippi River and St. Croix River in the west, and the Menominee River in the northeast.
With its location between the Great Lakes and the Mississippi River, Wisconsin is home to a wide variety of geographical features. The state is divided into five dist...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Customer Insights Analyst jobs
$75,658 to $103,086
Most Popular Cities in Wisconsin for Customer Insights Analyst Jobs
What does a Customer Insights Analyst do?
Customer Insights Analyst in Harlingen, TX
Customer and Channel Data and Insights Analyst Apply IT and Telecommunication, South Africa Gauteng R.
January 07, 2020
Customer Insights Analyst in San Antonio, TX
With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.
December 08, 2019
They’re not only looking at what kind of product customers might want or need but how will it look and feel to them? If a product doesn’t have what you need or doesn’t function as appealingly as others, what good is it? Key elements such as aesthetics, usability, and ‘feel’ are integral to the user experience.
December 20, 2019
Customer Insights Analyst in Las Cruces, NM
You will work closely with the Big Data Team and Group to deliver predictive models and develop pro-active and reactive care strategies to eliminate & deflect calls to the most appropriate & efficient channel, and deliver better customer experiences.
December 30, 2019
Find out additional context about customer reviews and expert research (Magic Quadrant for Data Quality Tools) to supplement your analysis.
February 06, 2020