Customer Insights Manager manages customer/consumer insight development, market research projects, and data analysis. Synthesizes the results of the projects into a deep understanding of customers and the market, and uses that knowledge to support product development, category management, and marketing initiatives. Being a Customer Insights Manager utilizes various methods including focus groups, surveys, competitor and industry research, to produce useful customer insight data and make recommendations to stakeholders. Requires a bachelor's degree. Additionally, Customer Insights Manager typically reports to a director. The Customer Insights Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Customer Insights Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
The Company
Founded in 1978, Cabot Hosiery Mills is an American manufacturer of premium socks with uncompromised comfort, durability, and fit. With a family of brands including Darn Tough Vermont, Wide Open, and Cabot & Sons, our mission is to foster a family of brands committed to quality, community, and American manufacturing. We are family-owned, three generations strong, and have yet to produce our best sock. Located in the Green Mountains of Vermont, our culture is unique, fun, and focused on growth and our brand is passionate, entertaining, and engaging.
Job Summary:
The Consumer Insights Manager supports overall business objectives and helps drive growth by providing insights to teams on innovation, brand strategy, consumer behavior, and communications. This person will lead consumer research, market analysis and trends, and be responsible for translating data and information into actionable insight. This is an impactful role that partners with Brand, Sales, Marketing, Product, and Consumer Service teams. The manager will be actively involved in key business unit updates and planning efforts and will provide recommended research actions and expected outcomes intended to resolve issues, identify growth opportunities and lead to fact-based decisions.
Key Interfaces: Brand Managers, Content & Creative Manager, Product Line Manager, Customer Service Manager, Manager of Data & Analytics, Insights Manager, Sales Operations Manager, Digital/Email Specialist
Responsibilities:
Requirements:
At Cabot Hosiery Mills, we have a list of shared company values – one of them is We Value Differences. Where you come from, how you identify, your age, and other descriptions are something that makes you, you, and we respect that. We’re an honest group of people and work hard, if you like that, we encourage you to apply.
This job description should not be interpreted to be a complete list of all the duties, qualifications and responsibilities performed by the jobholder. To maintain organizational flexibility, the organization has the discretion to add, drop or change at any time the duties, responsibilities and expectations of this position. This job description does not constitute an offer of employment, continuous employment or an employment contract. Reasonable accommodations will be considered to enable individuals with disabilities to perform the essential functions of this position.