Customer Insights Manager jobs in Wisconsin
Customer Insights Manager manages customer/consumer insight development, market research projects, and data analysis. Synthesizes the results of the projects into a deep understanding of customers and the market, and uses that knowledge to support product development, category management, and marketing initiatives. Being a Customer Insights Manager utilizes various methods including focus groups, surveys, competitor and industry research, to produce useful customer insight data and make recommendations to stakeholders. Requires a bachelor's degree. Additionally, Customer Insights Manager typically reports to a director. The Customer Insights Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Customer Insights Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Recently Added Customer Insights Manager jobs
Sr Customer Insights Analyst
- Xcel Energy
-
Eau Claire, WI
FULL_TIME
-
Are you looking for an exciting job where you can put your skills and talents to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to learn and grow? A position at Xcel Energy could be just what you’re looking for.
Position Summary
Responsible for the strategic management of all primary marketing research initiatives and syndicated studies with internal and external resources in order to shape and improve business decision-making and execution for marketing and product development. Consult and collaborate with assigned internal stakeholders to understand their business in order to identify critical business objectives, design appropriate marketing research studies, validate analytics, synthesize findings, and present primary marketing research results and recommendations. Understand the short and long-term strategy goals and objectives of Xcel Energy and the Marketing Research organization to fulfill associated marketing research needs and continue to grow best practices.
Essential Responsibilities- Consult and collaborate proactively with assigned internal stakeholder teams to understand their business needs and questions. Identify and propose potential marketing research initiatives that would inform their business questions through exposure to customer, market, and competitive trends.
- Partner with assigned stakeholder teams to ensure that they are utilizing research to inform their decision-making. Attend stakeholder staff meetings in order to remain informed about their initiatives and provide insights and suggest potential solutions to their challenges based on marketing research.
- Manage and drive the planning, implementation, and execution of all marketing research programs both primary and secondary for assigned stakeholder teams. Ensure successful project management throughout the research process from conception through final deliverables. Direct the generation of final deliverables in collaboration with external vendors and internal stakeholders that communicate insights and implications that are relevant to stakeholders. Effectively communicate milestone achievements or challenges with research stakeholders and encourage their involvement in the process in order to incorporate their input into the final outcomes of the research.
- Clearly define the research objectives and the necessary scope of the research. Identify timing and resource constraints for the research. Design, implement and manage research projects with various levels of complexity. Successfully partner and manage the activities of the external vendors in terms of the preferred methodology, sampling, survey instrument, analysis plan design, reporting and presentation. Ensure the work meets determined research objectives, within client timing and research constraints, subject to managerial review and approval.
- Implement special projects on behalf of the Marketing Research Organization to ensure that the department remains efficient and utilizes best practices throughout the project management process and to expand the impact of marketing research throughout Xcel Energy.
- Remains up-to-date on the offerings that external vendors provide and new methodologies being utilized to answer marketing research questions.
- Remains up-to-date on company, industry and business issues/trends to ensure clients are appropriately considered in the research process. Surfaces customer-related strategic issues and initiatives for client discussion.
- Required Bachelor's degree in a related field 5 years experience in marketing research including both quantitative and qualitative methods
- Experience in one of the following areas: brand, advertising and communications research, DSM program evaluations, customer loyalty, Voice of the Customer/Customer Experience; Custom/adhoc marketing research topics to inform business decision-making; syndicated research
- Proven written and verbal communication skills
- Approximately 10% travel required
- MBA
- 3 years experience in the utilities/energy industry
- Brand, advertising and communications research experience
- Required Bachelor's degree in a related field or equivalent experience.
- 2 years experience in marketing research including both quantitative and qualitative methods
- Proven written and verbal communication skills
- Approximately 10% travel required
- 1-2 years experience in the utilities/energy industry
- Brand, advertising and communications research experience
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Individuals with a disability who need an accommodation to apply please contact us at recruiting@xcelenergy.com.
Non-Bargaining
The anticipated starting base pay for this position is: $69,700.00 to $115,867.00 per year
This position is eligible for the following benefits: Annual Incentive Program, Medical/Pharmacy Plan, Dental, Vision, Life Insurance, Dependent Care Reimbursement Account, Health Care Reimbursement Account, Health Savings Account (HSA) (if enrolled in eligible health plan), Limited-Purpose FSA (if enrolled in eligible health plan and HSA), Transportation Reimbursement Account, Short-term disability (STD), Long-term disability (LTD), Employee Assistance Program (EAP), Fitness Center Reimbursement (if enrolled in eligible health plan), Tuition reimbursement, Transit programs, Employee recognition program, Pension, 401(k) plan, Paid time off (PTO), Holidays, Volunteer Paid Time Off (VPTO), Parental Leave
Benefit plans are subject to change and Xcel Energy has the right to end, suspend, or amend any of its plans, at any time, in whole or in part.
Deadline to Apply: 06/05/24
EEO is the Law | EEO is the Law Supplement | Pay Transparency Nondiscrimination | Equal Opportunity Policy (PDF) | Employee Rights (PDF)
ACCESSIBILITY STATEMENT
Xcel Energy endeavors to make https://www.xcelenergy.com/ accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Xcel Energy Talent Acquisition at recruiting@xcelenergy.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications. - 11 Days Ago
Analyst II Customer Insights
- Johnsonville
-
Sheboygan, WI
FULL_TIME
- As a member of our Category Leadership team, you’ll work closely with our sales and marketing teams to help our customers make the most informed product and promotion decisions, using industry-leading...
- 2 Months Ago
Associate Director, Market and Customer Insights
- Labcorp
-
Madison, WI
FULL_TIME
- Labcorp is a global leader in life sciences, dedicated to enhancing health and well-being. Our mission is to accelerate healthcare advancements, providing innovative diagnostic solutions and fostering...
- 20 Days Ago
National Category Insights Manager
- Sargento
-
Plymouth, WI
FULL_TIME
- The National Category Insight Manager is a key member of the CPD Sales Category Management team, you will provide key strategic insights, solutions and analytics required to influence category managem...
- 15 Days Ago
National Category Insights Manager
- Sargento Foods Inc
-
Plymouth, WI
FULL_TIME
- Your Story. The National Category Insight Manager is a key member of the CPD Sales Category Management team, you will provide key strategic insights, solutions and analytics required to influence cate...
- 23 Days Ago
Associate Manager, Global Consumer Insights & Business Analytics
- SC Johnson
-
Racine, WI
FULL_TIME
- SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consume...
- 8 Days Ago
Customer Insights Manager jobs at Popular Companies
Manager, Customer Insights
- The Hain Celestial Group
-
Bentonville, AR
- Location: ~40% onsite in Bentonville, AR Purpose The Customer Insights Manager works closely with Hain’s Walmart Account...
- 6/12/2024 12:00:00 AM
Category & Customer Insights Manager
- Hiring Now!
-
Beaverton, OR
- General SummaryThe Category & Customer Insights Manager is responsible for creating reports and other analytical tools t...
- 6/12/2024 12:00:00 AM
Oncology Associate Director Regional Marketing Leader - Carolinas (field remote)
- AstraZeneca PLC
-
Louisville, KY
- Job Title: Oncology Regional Marketing Leader - Carolinas Introduction to the role: Are you ready to make a significant ...
- 6/12/2024 12:00:00 AM
Senior Marketing Manager- Dining
- Compass Group
-
Redmond, WA
- Senior Marketing Manager- DiningClick Here to Apply OnlineJob Description Eurest Salary:$105000 - $125000 /yearPay Grade...
- 6/12/2024 12:00:00 AM
Customer Insights Manager
- Aptitude Medical Systems
-
Santa Barbara, CA
- Job Description Job title: Customer Insights Manager Job statement: This role reports to the COO. This role will assist ...
- 6/11/2024 12:00:00 AM
Oncology Associate Director Regional Marketing Leader - Carolinas (field remote)
- AstraZeneca PLC
-
Nashville, TN
- Job Title: Oncology Regional Marketing Leader - Carolinas Introduction to the role: Are you ready to make a significant ...
- 6/11/2024 12:00:00 AM
Oncology Associate Director Regional Marketing Leader - Carolinas (field remote)
- AstraZeneca PLC
-
Charleston, SC
- Job Title: Oncology Regional Marketing Leader - Carolinas Introduction to the role: Are you ready to make a significant ...
- 6/11/2024 12:00:00 AM
Manager, Shopper Insights
- Newell Brands
-
Atlanta, GA
- Consumer & Shopper Insights (CSI) at Newell Brands is a discipline that is linked closely to marketing. consumer-driven ...
- 6/11/2024 12:00:00 AM
About Wisconsin
Wisconsin is bordered by the Montreal River; Lake Superior and Michigan to the north; by Lake Michigan to the east; by Illinois to the south; and by Iowa to the southwest and Minnesota to the northwest. A border dispute with Michigan was settled by two cases, both Wisconsin v. Michigan, in 1934 and 1935. The state's boundaries include the Mississippi River and St. Croix River in the west, and the Menominee River in the northeast.
With its location between the Great Lakes and the Mississippi River, Wisconsin is home to a wide variety of geographical features. The state is divided into five dist...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Customer Insights Manager jobs
$127,854 to $169,193
Most Popular Cities in Wisconsin for Customer Insights Manager Jobs
What does a Customer Insights Manager do?
Customer Insights Manager in Biloxi, MS
Graduate jobs are available in the area of market research and this is an ideal starting point for the Customer Insight Manager.
January 25, 2020
Customer Insights Manager in Knoxville, TN
If you're passionate about putting the customer at the heart of decision making, then this is the role for you! This role will see you leading a talented insights team focused on turning customer data into insights that shape marketing, product, and overall customer experience.
November 28, 2019
Customer Insights Manager in Allentown, PA
These predictions can then reveal which customers are likely to spend the most over the weekend, and which are likely to make minimal purchases.
December 29, 2019