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Database Marketing Analyst jobs in Michigan

Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)

Recently Added Database Marketing Analyst jobs

D
Marketing Analyst
  • ddm marketing + communications
  • Grand Rapids, MI FULL_TIME
  • MARKETING ANALYST - JOB DESCRIPTION

    As a Marketing Analyst, you will play a crucial role in supporting the marketing efforts within the organization. You will use the insights you find to help ddm and our clients make better business decisions – like increasing revenue or optimizing marketing campaigns. You will be responsible for collecting and interpreting research about market trends, customer experience, competitors’ activities, and marketing strategies for our company and our clients. Your duties include identifying target audiences, gathering web analytics, and providing actionable recommendations to drive toward determined KPIs.

    Your primary function: Marketing Analyst

    Your roles to support that function:
    • Compile and analyze marketing data
    • Provide actionable insights to drive client success
    • Build marketing dashboards
    • Provide regular reporting
    • Troubleshoot and maintain marketing data
    • Develop, own, and manage analytic and reporting processes
    Specific duties and responsibilities to support your roles:
    • Analyze marketing metrics for effect/cause relationships between outcomes and marketing activities.
    • Help determine marketing KPIs and work with other internal departments to ensure accurate tracking.
    • Serve as the subject matter expert on analytics for clients by understanding business goals and providing plans for consistent analysis and reporting of marketing data.
    • Scope, build, and maintain dashboards to visualize marketing performance.
    • Mine and analyze data to identify key trends, segments, and associations.
    • Identify potential testing opportunities to optimize marketing activities.
    • Effectively communicate performance and recommendations to internal and external stakeholders.
    • Work cross-departmentally to create a holistic view of marketing analytics for clients.
    • Manage data sources and troubleshoot to ensure data integrity.
    • Provide proactive solutions based on data analysis.
    • Support department teams with regular reporting needs such as monthly media campaign reporting.

    Professional skills and qualifications needed for consideration:
    • 4 years of experience in marketing analytics
    • BA degree in relevant field, such as marketing, statistics, or business.
    • Strong experience with Google Analytics 4. Experience with Mixpanel and Google Tag Manager is a plus.
    • Highly proficient in data manipulation through Microsoft Excel.
    • Proficient in data visualization platforms such as Looker Studio, Tableau, and Power BI.
    • Familiarity with marketing tools such as CRMs (Salesforce, Hubspot, etc.), marketing automation platforms (Salesforce Marketing Cloud, Hubspot, Marketo, Pardot, etc.), media platforms (Meta, TikTok, LinkedIn, Hootsuite, etc.), and other tools (SEMRush, Monsido, Cision, etc.).
    • Understanding of data integrity, such as best practice for data structure, data hygiene, and attribution.
    • Proficient in problem-solving and critical thinking, with the ability to analyze situations, evaluate information, and devise effective recommendations.
    • Strong understanding of business and marketing strategies, the customer journey, and marketing channels.
    • The ability to write and understand SQL and RegEx is a plus.

    WHO IS DDM?
    Some specifics that guide expectations of all team members:
    Know our passion: Amaze our clients

    Understand our niche: Delivering extraordinary service and amazing solutions to highly complex or regulated industries.

    Exhibit our core values:
    • Serve our clients tenaciously.
    • Respect the team.
    • Be curious – first ask why then tackle how.
    • Run through the wall attitude.
    • Deliver excellence, not excuses.
    • Play up a level.
  • 12 Days Ago
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Sr Database Analyst Programmer
  • MyMichigan Health
  • Midland, MI CONTRACTOR
  • SummaryUnder general direction provides technical expertise in the implementation and maintenance of relational database systems in support of related applications. Resolves complex database and appli...
  • 28 Days Ago
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A
Database Analyst Specialist
  • Ampcus, Inc
  • Detroit, MI FULL_TIME
  • Must have qualifications/top 5 skills needed: PL/SQL they need to be currently using it. * Oracle PL/SQL development/troubleshooting (must be current, most important skill) * Oracle relational DB's, t...
  • 1 Month Ago
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B
Library Technician E/A 8-11
  • Business Analyst - IT Programmer Analyst P11-12...
  • Ionia, MI FULL_TIME
  • Salary $21.80 - $31.94 Hourly Location Ionia, MI Job Type Permanent Full Time Job Number 4748-24-17 Department Corrections - Bellamy Creek Correctional Facility Opening Date 05/02/2024 Closing Date Co...
  • 25 Days Ago
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D
Departmental Analyst 9-P11 - Records
  • Departmental Analyst 12 (Workforce Capacity...
  • Detroit, MI FULL_TIME
  • Salary $23.90 - $37.46 Hourly Location Detroit, MI Job Type Permanent Full Time Job Number 2707-24-21-DA-033 Department Michigan Gaming Control Board Opening Date 05/22/2024 Closing Date 6/5/2024 11:5...
  • 5 Days Ago
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Marketing Analyst
  • Lever Implementation Training Environment
  • Detroit, MI FULL_TIME
  • ________This is an example________PLEASE READ: these jobs are testing jobs of Lever's testing environment - please do not apply for this job.Lever was founded ten years ago to tackle the most strategi...
  • Just Posted
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Database Marketing Analyst jobs at Popular Companies

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Associate Vice President - Investor Relations
  • FINN Partners
  • New York, NY
  • Join the agency voted “Best Place to Work” year after year because of our values-based culture and commitment to employe...
  • 6/2/2024 12:00:00 AM
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Z
Digital Marketing Manager
  • Zgraph
  • Daytona Beach, FL
  • The Digital Marketing Manager will be expected to lead a team that effectively crafts and implements digital marketing i...
  • 6/2/2024 12:00:00 AM
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R
Finance Manager
  • Ross Stores, Inc.
  • Fort Mill, SC
  • Our values start with our people, join a team that values you! We are the nation’s largest off-price retailer with over ...
  • 6/2/2024 12:00:00 AM
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A
Senior Manager of Direct Marketing Analysis & Data Services
  • American Direct Marketing Resources
  • Chesterfield, MO
  • Join Our Team at American Direct Marketing Resources as Senior Manager of Direct Marketing Analysis & Data Services! Are...
  • 6/2/2024 12:00:00 AM
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C
Business Development/Capture Analyst
  • Cambridge International Systems, Inc.
  • Arlington, VA
  • When you join the Cambridge team, you are part of a skilled and talented global community that is united by a set of cor...
  • 6/2/2024 12:00:00 AM
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V
Principal Software Engineer
  • VINCI
  • Carrollton, TX
  • ABOUT VIAPLUS: ViaPlus is a global mobility company in the Intelligent Transportation Systems (ITS) market, specializing...
  • 6/2/2024 12:00:00 AM
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Senior Web Developer .net
  • Generac
  • Waukesha, WI
  • A career at Generac means stepping into a company that leads technological advances. For more than five decades, Generac...
  • 6/2/2024 12:00:00 AM
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T
Associate Analyst
  • TTX Company
  • Charlotte, NC
  • Assist in the planning, coordination and implementation of strategies and procedures necessary to effectively manage app...
  • 6/2/2024 12:00:00 AM
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About Michigan

Michigan consists of two peninsulas that lie between 82°30' to about 90°30' west longitude, and are separated by the Straits of Mackinac. The 45th parallel north runs through the state—marked by highway signs and the Polar-Equator Trail—along a line including Mission Point Light near Traverse City, the towns of Gaylord and Alpena in the Lower Peninsula and Menominee in the Upper Peninsula. With the exception of two small areas that are drained by the Mississippi River by way of the Wisconsin River in the Upper Peninsula and by way of the Kankakee-Illinois River in the Lower Peninsula, Michigan...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Database Marketing Analyst jobs
$66,260 to $88,413

Most Popular Cities in Michigan for Database Marketing Analyst Jobs

What does a Database Marketing Analyst do?

Database Marketing Analyst in Petersburg, VA
This position will work directly with marketing teams spanning HomeAway’s entire brand portfolio,including 20+ brands across 10 geographies around the world.  Additionally, the role will work with our database, product, and development teams to support marketing efforts.
February 24, 2020
Database Marketing Analyst in Boulder, CO
This position is responsible for the management of direct mail operations and database maintenance, including mailing list preparation and deadlines.
December 04, 2019
Database Marketing Analyst in Grand Rapids, MI
There’s a lot of collaboration in a Database Marketing Analyst’s job.
December 24, 2019