Digital Marketing Analyst jobs in Arizona
Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
Recently Added Digital Marketing Analyst jobs
Performance Marketing Analyst
- 1000 Gen Digital Inc.
-
Arizona, AZ
FULL_TIME
- About Gen: Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. We're always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives. When you’re a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits & compensation packages. Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected, and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience, and business needs. If this sounds like you—Gen has a dynamic, supportive culture with core values that celebrate diversity, promote teamwork, and encourage every team member to contribute and grow—join us! Job Description: We are seeking a skilled and experienced Performance Marketing Analyst to join our team. This is a crucial role in analyzing, optimizing, and maximizing the effectiveness of marketing campaigns across various media channels to hit growth targets. You will work closely with our Channel leads, Finance, and CRO teams to analyze, forecast and implement data-driven strategies and conduct experiments to maximize return on ad spend and customer life-time value. The ideal candidate possesses a combination of analytical prowess, digital marketing expertise, strategic thinking, and effective communication skills. Responsibilities: Campaign Analysis: Analyze the performance of digital and traditional marketing campaigns across various channels such as PPC, display advertising, social media, email marketing, affiliate marketing, TV/OTT, Audio and Direct Mail. Data Interpretation: Interpret data from various analytics platforms to identify trends, insights, and opportunities for optimization. Optimization Strategies: Develop and implement optimization strategies to improve campaign performance, including targeting, bidding, creative testing, and landing page optimization. ROI Analysis: Calculate and report on the return on investment (ROI) of marketing campaigns to assess their effectiveness and inform future strategies. A/B Testing: Plan and execute A/B tests to evaluate different marketing tactics, messaging, and creative elements to drive better results. Audience Segmentation: Utilize audience segmentation techniques with channel leads to target specific customer segments with tailored messaging and offers. Forecasting and Budgeting: Collaborate with the media team to develop accurate forecasts and allocate budgets effectively based on historical performance and market trends. Reporting: Prepare regular reports and dashboards to communicate key performance metrics, insights, and recommendations to stakeholders. Stay Updated: Stay abreast of industry trends, best practices, and emerging technologies in performance marketing to continuously improve strategies and tactics. Requirements: Bachelor’s degree in Marketing, Business, Statistics, Economics, or related field. Advanced degree or certifications (e.g., Google Analytics, Google Ads, Facebook Blueprint) is a plus. Proven experience in digital marketing analytics, preferably in a performance marketing or similar role. Proficiency in data analysis tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, Microsoft Advertising, etc. Strong analytical skills with the ability to interpret complex data sets and draw actionable insights. Excellent communication skills with the ability to effectively present findings and recommendations to both technical and non-technical stakeholders. Detail-oriented with strong organizational and time management skills to handle multiple projects simultaneously in a fast-paced environment. Experience with data visualization tools (e.g., Tableau, Power BI) is a plus. Knowledge of statistical analysis techniques and methodologies is desirable. #LI-AS1 Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds. We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency. Gen complies with all anti-discrimination laws. To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government. Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. We're always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives. When you’re a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits & compensation packages. Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected, and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience, and business needs. If this sounds like you—Gen has a dynamic, supportive culture with core values that celebrate diversity, promote teamwork, and encourage every team member to contribute and grow—join us! Learn more at GenDigital.com. Click HERE to review our Global Applicant Privacy Policy. Click HERE to review Legal Notices and Information. Gen is committed to requests for reasonable accommodations to assist you in applying for positions at Gen including resume submissions. If you need to request an accommodation, please contact HR Service Exchange. *LifeLock identity theft protection is not available in all countries.
- 17 Days Ago
Proposal Writer
- Digital Marketing
-
Phoenix, AZ
FULL_TIME
- Join an exciting, established and internationally respected rapidly growing PR agency looking for a Proposal Writer to support our Sales team and Directors. You will manage specific project assignment...
- 2 Days Ago
Other
- RCTEEPLE DIGITAL MARKETING
-
Phoenix, AZ
FULL_TIME
- Ready to Ignite Your Passion andFuel Your Success Unleash YourPotential with Us! Tired of the mundaneroutine craving a career where you call the shots and inspirechange Look no further! We are the tra...
- 20 Days Ago
Senior Paid Media Analyst
- Investis Digital
-
Phoenix, AZ
FULL_TIME
- WANTED – Innovative... Creative... Motivated... Passionate... BOLD Senior Paid Media Analyst ready to drive change... lead... grow with us... challenge themselves... make an impact! With over 20 years...
- 16 Days Ago
Affiliate Marketing Lead
- 1000 Gen Digital Inc.
-
Arizona, AZ
FULL_TIME
- About Gen: Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in ...
- 17 Days Ago
Senior Affiliate Marketing Specialist
- 1000 Gen Digital Inc.
-
Arizona, AZ
FULL_TIME
- About Gen: Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in ...
- 17 Days Ago
Digital Marketing Analyst jobs at Popular Companies
Digital Marketing Analyst
- Blue Signal Search
-
Indianapolis, IN
- Digital Marketing Analyst Our client is a well-established Internet Service Provider (ISP) company offering a range of c...
- 6/11/2024 12:00:00 AM
Digital Marketing Analyst
- ektello
-
Detroit, MI
- Job description We are looking for an ambitious and motivated Digital Marketing Analyst II - AdTech Programmatic This ro...
- 6/10/2024 12:00:00 AM
Digital Marketing Analyst
- Flexjet
-
Cleveland, OH
- Flexjet, a leading provider of fractional private jet ownership and leasing, is currently seeking a qualified candidate ...
- 6/9/2024 12:00:00 AM
Digital Marketing Analyst
- PHC Corporation of North America
-
Wood Dale, IL
- PHCNA is a subsidiary of the PHC Holdings Corporation with the mission to become a leading, trusted brand for sustainabl...
- 6/9/2024 12:00:00 AM
Digital Marketing Analyst
- Daikin
-
Denver, CO
- May include: •Develop, copy, manage development and results of social media content through various social media platfor...
- 6/8/2024 12:00:00 AM
Digital Marketing Analyst - AI Startup
- CustomGPT.ai
-
Needham, MA
- As a Digital Marketing Analyst specializing in performance and growth marketing, you will play a pivotal role in analyzi...
- 6/8/2024 12:00:00 AM
Interactive Digital Marketing Analyst
- US Digital Partners
-
Cincinnati, OH
- You’ll work with our performance marketing team to create paid digital ad campaigns in Google Ads, Meta, Microsoft Ads a...
- 6/7/2024 12:00:00 AM
Senior Digital Marketing Analyst (Hybrid)
- Ace Hardware Corporation
-
Oak Brook, IL
- About This Role The Senior Digital Marketing Analyst position is responsible for providing analytical support and strate...
- 6/4/2024 12:00:00 AM
About Arizona
Arizona (/ˌærɪˈzoʊnə/ (listen); Navajo: Hoozdo Hahoodzo Navajo pronunciation: [xòːztò xɑ̀xòːtsò]; O'odham: Alĭ ṣonak Uto-Aztecan pronunciation: [ˡaɺi ˡʂonak]) is a state in the southwestern region of the United States. It is also part of the Western and the Mountain states. It is the sixth largest and the 14th most populous of the 50 states. Its capital and largest city is Phoenix. Arizona shares the Four Corners region with Utah, Colorado, and New Mexico; its other neighboring states are Nevada and California to the west and the Mexican states of Sonora and Baja California to the south and so...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Analyst jobs
$56,268 to $72,628
Most Popular Cities in Arizona for Digital Marketing Analyst Jobs
What does a Digital Marketing Analyst do?
Digital Marketing Analyst in Richmond, VA
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Digital Marketing Analyst in Portland, OR
The goals are to develop and maintain effective digital marketing campaigns for your clients, and based on the performance data, continually optimize through ad units and bidding strategy.
February 15, 2020
Digital Marketing Analyst in Gary, IN
A Digital Marketing Analyst Saves You Time and Money.
December 06, 2019