Digital Marketing Analyst jobs in Tennessee
Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
Recently Added Digital Marketing Analyst jobs
Senior Digital Marketing Analyst
- TechnologyAdvice
-
Nashville, TN
FULL_TIME
-
Hi, we're TechnologyAdvice.
At TechnologyAdvice, we pride ourselves on helping B2B tech buyers manage the complexity and risk of the buying process. We are a trusted source of information for tech buyers, delivering advice and facilitating connections between our buyers and the world's leading sellers of business technology.
Headquartered in Nashville, Tennessee, we are a remote-first company with more than 20 digital publications and over 500 global team members in the US, UK, Singapore, Australia, and the Philippines. We're proud to have been repeatedly recognized as one of America's fastest growing private companies by Inc., as well as a Tennessee top workplace. We work hard each day and have fun, too, with monthly virtual events, recreational slack channels, and the occasional costumed dance from our CEO.
All positions are open to remote work unless otherwise specified in the requirements below.
The opportunity
As a Senior Digital Marketing Analyst, your job responsibilities will include management of dashboards for the SEO & paid media teams, analysis of data to determine actionable business insights, and coordination of digital marketing reports. You'll help optimize our digital marketing efforts, use data to help increase our web conversion rates, and measure the effectiveness of our web presence.
You'll be the go-to for digital marketing data questions, new analytical views, and digital channel and product insights. Success in this role requires a focus on data accuracy, a positive attitude, and a dedication to learning new skills and tools.
What you'll do- Collect, extract, and integrate data from various digital marketing sources such as websites, social media platforms, email campaigns, and advertising campaigns.
- Work with APIs and data connectors to ensure a smooth flow of data into analytical systems.
- Connect and draw insights across multiple data sets to create a comprehensive picture
- Clean, preprocess, and transform raw data to ensure accuracy and consistency.
- Handle missing data and outliers effectively to maintain data integrity.
- Perform exploratory data analysis to uncover trends, patterns, and insights that can drive marketing strategies.
- Utilize statistical techniques to identify correlations and relationships within the data.
- Build predictive models to forecast trends, customer behavior, and future campaign performance.
- Analyze the effectiveness of digital marketing campaigns, including click-through rates, conversion rates, and ROI.
- Provide actionable recommendations to optimize campaign performance.
- Segment audiences based on demographics, behavior, and preferences to tailor marketing strategies.
- Analyze customer journey data to identify touchpoints for improvement and engagement.
- Support and measure A/B testing to evaluate the impact of different marketing strategies and variations.
- Interpret test results and provide recommendations for optimization.
- Create dashboards and reports to communicate insights to stakeholders using visualization tools like Tableau or Looker/Google Data Studio.
- Present data-driven insights to marketing teams and management.
- Bachelor's or Master's degree in a relevant field such as Data Science, Statistics, Computer Science, Marketing Analytics, or a related discipline.
- Clear written and verbal communicator.
- 3-5 years experience with digital marketing platforms and concepts, including Google Analytics (both Universal Analytics and Google Analytics 4), Google Tag Manager, Facebook Ads Manager, Google Search Console, SEO, SEM, and social media analytics.
- 2 years experience using BigQuery and SQL for data querying and manipulation. Experience with Google Analytics exports in BigQuery will make you stand out!
- Experience with data visualization tools like Tableau, Looker/Google Data Studio, Power BI, or similar platforms.
- Strong analytical thinking and problem-solving skills to interpret complex data and provide actionable insights.
- Knowledge of statistical techniques and methodologies for data analysis.
- Ability to work collaboratively in cross-functional teams and communicate findings effectively to both technical and non-technical stakeholders.
- Working knowledge of machine learning and predictive modeling is a plus.
- Working knowledge using DOM in JavaScript is a plus.
- Attention to detail and a passion for staying updated with industry trends and emerging technologies in both data analytics and digital marketing.
- Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward.
Our benefits and programs are designed to make your life better for you and your family..- Flexible schedule with remote, hybrid and on-site options
- Comprehensive medical, dental and vision insurance
- 401K with company matching
- Flexible paid time off
- Paid maternity and paternity leave
- Pet insurance for your furry family members and co-workers
- Wellness perks that include the Headspace App and monthly fitness reimbursements
- Ongoing career development opportunities, mentorship program, bucket list benefit, and more
- In-office snacks, beverages, catered meals, and even some ping pong
Employer work visa sponsorship and support are not provided for this role. Applicants must be currently authorized to work in the United States at hire in an employer approved US state and must maintain authorization to work in the United States throughout their employment with our company.
Salary Range
TechnologyAdvice seeks to hire top-tier individuals across the world and intends for our compensation to be at a rate that allows us to recruit and retain individuals who align with our core values, purpose, mission, and vision.
Final total compensation is based on a multitude of factors including, but not limited to, skill level, relevant experience to the position, and cost of labor.
Annual pay range
$90,000—$110,000 USD
EOE statement
We believe that our differences make us stronger, and thus foster a diverse and inclusive culture where people feel safe being themselves. TechnologyAdvice is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.
Pre-employment screening required.
TechnologyAdvice does not engage with external staffing agencies. Any candidates introduced by such firms will not be eligible for compensation.
Any AI-generated or incomplete application answers will be auto-rejected.
- 5 Days Ago
Senior Data Analyst, Digital Marketing
- Ramsey Solutions
-
Nashville, TN
FULL_TIME
- Onsite Work Only: Franklin, TN - Flex Hours Options AvailableRelocation Assistance AvailableOur Analytics Team partners with our 10 business units to perform data analysis and help create data-driven ...
- 11 Days Ago
Digital Marketing Associate
- Inbound Marketing Agents
-
Nashville, TN
FULL_TIME
- Company DescriptionWho we are: Inbound Marketing Agents is a digital marketing agency located in Cannery Row in downtown Nashville. We specialize in inbound marketing, SEO, social media and website de...
- 24 Days Ago
Digital Marketing Executive
- Sales and Marketing Partners
-
Nashville, TN
FULL_TIME
- We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digi...
- 2 Months Ago
IT Business Analyst (Digital Marketing) - ONSITE Knoxville, TN
- StaffSource
-
Knoxville, TN
FULL_TIME
- Job DescriptionEssential Functions Conduct scope discovery meetings to elicit detailed requirements (e.g., user stories and acceptance criteria) from product owners, business sponsors, development man...
- 7 Days Ago
Business Analyst
- Ignite Digital Federal Services
-
Nashville, TN
FULL_TIME
- Are you searching for an opportunity to take your career to the next level? Ignite Digital Services is a fast-growing small business delivering innovative business solutions to the national security s...
- 3 Days Ago
Digital Marketing Analyst jobs at Popular Companies
Digital Marketing Analyst
- Blue Signal Search
-
Indianapolis, IN
- Digital Marketing Analyst Our client is a well-established Internet Service Provider (ISP) company offering a range of c...
- 6/11/2024 12:00:00 AM
Digital Marketing Analyst
- ektello
-
Detroit, MI
- Job description We are looking for an ambitious and motivated Digital Marketing Analyst II - AdTech Programmatic This ro...
- 6/10/2024 12:00:00 AM
Digital Marketing Analyst
- Flexjet
-
Cleveland, OH
- Flexjet, a leading provider of fractional private jet ownership and leasing, is currently seeking a qualified candidate ...
- 6/9/2024 12:00:00 AM
Digital Marketing Analyst
- PHC Corporation of North America
-
Wood Dale, IL
- PHCNA is a subsidiary of the PHC Holdings Corporation with the mission to become a leading, trusted brand for sustainabl...
- 6/9/2024 12:00:00 AM
Digital Marketing Analyst
- Daikin
-
Denver, CO
- May include: •Develop, copy, manage development and results of social media content through various social media platfor...
- 6/8/2024 12:00:00 AM
Digital Marketing Analyst - AI Startup
- CustomGPT.ai
-
Needham, MA
- As a Digital Marketing Analyst specializing in performance and growth marketing, you will play a pivotal role in analyzi...
- 6/8/2024 12:00:00 AM
Interactive Digital Marketing Analyst
- US Digital Partners
-
Cincinnati, OH
- You’ll work with our performance marketing team to create paid digital ad campaigns in Google Ads, Meta, Microsoft Ads a...
- 6/7/2024 12:00:00 AM
Senior Digital Marketing Analyst (Hybrid)
- Ace Hardware Corporation
-
Oak Brook, IL
- About This Role The Senior Digital Marketing Analyst position is responsible for providing analytical support and strate...
- 6/4/2024 12:00:00 AM
About Tennessee
Tennessee borders eight other states: Kentucky and Virginia to the north; North Carolina to the east; Georgia, Alabama, and Mississippi on the south; Arkansas and Missouri on the Mississippi River to the west. Tennessee is tied with Missouri as the state bordering the most other states. The state is trisected by the Tennessee River.
The highest point in the state is Clingmans Dome at 6,643 feet (2,025 m). Clingmans Dome, which lies on Tennessee's eastern border, is the highest point on the Appalachian Trail, and is the third highest peak in the United States east of the Mississippi River. The ...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Analyst jobs
$53,495 to $69,049
Most Popular Cities in Tennessee for Digital Marketing Analyst Jobs
What does a Digital Marketing Analyst do?
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Digital Marketing Analyst in Gary, IN
A Digital Marketing Analyst Saves You Time and Money.
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