Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
Meet Us: King Arthur Baking Company is an award-winning, audience-leading baking company with a strategic vision to be the resource for baking education and inspiration. Through traditional and new media, in-person and virtual education, we strive to be a leader in helping novice and expert bakers alike. We're not going anywhere - we've been part of the family since 1790. We work to build stronger communities and increase access and the connection to real foods. We take pride in our responsible sourcing and our "never bleached" guarantee. And we work closely with farmers, millers, and suppliers in a continued commitment toward sustainability. Our wheat flour is grown and milled right here in the United States. Flour this good uses only the purest ingredients, free from GMOs. As a founding B Corporation, we are committed to using the power of business as a force for social and environmental good. We believe every employee's contributions make our company what it is: vibrant, successful, and committed to spreading the joy of baking. We are a welcoming and inclusive 100% employee-owned company.
The Position: The Digital Analyst, is responsible for data-driven decision-making within the digital marketing team. Leveraging a diverse skill set, this person will be responsible for interpreting complex data sets, extracting valuable insights, and translating them into actionable strategies to enhance our digital presence. Your expertise in data analysis, digital marketing channels, and web analytics will contribute to optimizing campaigns, developing dashboards, improving user experiences, and ultimately fostering business growth.
The Benefits: Yes, we have the regular "stuff" - medical, dental, vision, company paid short- and long-term disability, life insurance, paid time off to rest, paid holidays to have fun, a 401(K) with a company match. But here's what makes us different: 40 paid volunteer hours a year, profit sharing*, participation in the Employee Stock Ownership Plan (ESOP)* and knowing that those working with you are dedicated and engaged co-employee owners that believe in you and your extraordinary abilities to move us all forward.
Location: Hybrid. White River Junction VT; hybrid onsite requiring 3 days onsite each quarter. Ideal candidates will be located within a 2–3-hour drive of our White River Junction, VT offices.
Essential Duties and Responsibilities
Experience and Education
Competencies
Success Factors
Physical Requirements/Work Environment/Safety
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This role consistently uses standard office equipment such as computers and phones.
Ability to work at a computer for extended periods of time.
Indoors, a normal office environment with little exposure to excessive noise, dust, or temperature changes. This role operates in a professional office environment where most work is performed at a desk. Remote work environment that meets KAB standards for work.
Understands that safety is the responsibility of everyone at the organization and is responsible for adhering to/providing work in a safe and ergonomic manner, identifying unsafe conditions and correcting conditions immediately or reporting them promptly.
Participates in safety and compliance training and safety and health programs.
Supervision
Travel
Other Duties
There's room at our table for you! Apply today.
Equal Employment Opportunity Employer
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors protected by law. King Arthur Flour provides reasonable accommodation to qualified individuals with disabilities to allow them to participate in both the application process and during employment. Such individuals are encouraged to seek accommodations to allow them to apply for a position, participate in the application process, and meet the essential functions and requirements of the position.