Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Job Title: Marketing Manager
Job Type: Full-Time
Location: Colorado Springs, CO, Hybrid, Monday-Thursday Onsite, Friday Remote
Restriction: This opportunity is for candidates residing in or relocating to Colorado Springs, CO
Compensation: $90,000 to $135,000 Annually Benefits
Job Overview
As a Marketing Manager, you will be responsible for planning, executing, and optimizing marketing and digital marketing initiatives to drive the online sales of used and surplus oil and gas production equipment. You will work closely with cross-functional teams to develop integrated marketing campaigns that align with the company's goals and objectives.
Key Responsibilities
Qualifications
Benefits
Job Type: Full-time
Pay: $90,000.00 - $135,000.00 per year
Benefits:
Work Location: In person