Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
At Prime, we take pride in being the driving force behind one of the world's most iconic brands, Kodak, in the realm of marketing and e-commerce. As a specialized agency, we are dedicated to enhancing Kodak's online presence and market reach across various platforms. With a keen focus on innovation and strategic execution, we handle all facets of marketing, from Amazon sales optimization to social media engagement and beyond. Our team of seasoned experts is committed to delivering tailored solutions that propel Kodak's brand visibility and revenue growth in the digital landscape.
Our office is situated in the vibrant heart of Alpharetta, precisely at Avalon, boasting a modern facility equipped with spacious workspaces, an onsite gym, and an inviting atmosphere surrounded by a diverse selection of dining options
Job Description:
The Performance Marketer will be responsible for planning, executing, and optimizing our online advertising campaigns across Google and social media channels such as Meta (Facebook and Instagram). The ideal candidate will have a proven track record of increasing sales through direct-to-consumer (D2C) sites such as Shopify. This role requires a data-driven individual with a strong understanding of digital marketing strategies, analytics, and conversion rate optimization.
Key Responsibilities:
• Campaign Management: Develop, manage, and optimize PPC campaigns on Google Ads and paid social campaigns on platforms like Facebook, Instagram, and other relevant channels.
• Strategy Development: Create and implement performance marketing strategies that drive customer acquisition, engagement, and retention.
• Analytics and Reporting: Monitor and analyze campaign performance using tools like Google Analytics, Facebook Ads Manager, and other analytics platforms. Generate regular reports on key metrics and provide actionable insights.
• Budget Management: Allocate and manage advertising budgets efficiently to maximize ROI.
• A/B Testing: Conduct A/B tests to optimize ad creatives, landing pages, and other key elements of the marketing funnel.
• Audience Targeting: Identify and target key customer segments to enhance campaign effectiveness.
• Collaboration: Work closely with the creative team to develop compelling ad creatives and with the e-commerce team to ensure seamless integration with Shopify and other D2C platforms.
• Stay Updated: Keep abreast of the latest trends, tools, and best practices in digital marketing and online advertising.
Qualifications:
• Experience: Minimum of 1 year of experience in performance marketing, specifically in running Google Ads and social media ads on platforms like Meta and TikTok.
• Track Record: Demonstrated success in increasing sales through D2C sites such as Shopify.
• Technical Skills: Proficient in using Google Ads, Facebook Ads Manager, Google Analytics, and other relevant tools.
• Analytical Skills: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Creativity: Ability to create engaging ad copy and collaborate on compelling visual content.
• Communication: Excellent verbal and written communication skills.
• Education: Bachelor’s degree in Marketing, Business, or a related field is preferred, but not required.
Job Type: Full-time
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