Digital Marketing Director jobs in Iowa

Digital Marketing Strategist 

Classification: Full-Time, Exempt 

Location: Des Moines, IA or Storm Lake, IA 

Remote work status will be considered for the right candidate. 

Minimum Qualifications: 5 - 7 years’ digital marketing automation experience 

Experience in omni-channel optimization and analytics 

BS/MS degree in marketing or a related field 

OUR COMPANY: 

Mills Marketing is an integrated agency that provides SMART and BOLD strategy for banks, credit unions and the organizations that serve them. We are a knowledgeable, passionate, and experienced marketing agency in the financial industry. We offer competitive benefits, a great team atmosphere, an overall exciting work environment, and we are looking for someone who wants growth potential in an established, growing company. 

ROLE SUMMARY: 

The Digital Marketing Strategist is a pivotal role that encompasses both strategic planning and hands-on execution. This person collaborates with clients and internal teams to develop and manage email, web, and digital projects/strategies. Specializing in omni-channel campaigns, the Digital Marketing Strategist designs and executes multi-channel marketing strategies. This includes using marketing automation tools and other available resources, creating personalized content, and ensuring measurable outcomes. 

This position reports to the Digital Marketing Director. 

JOB RESPONSIBILITIES: 

• Develop comprehensive omni-channel marketing strategies that align with client objectives and drive engagement across various channels. 
• Coordinate digital marketing efforts as they relate to SEO, email, marketing automation, keyword strategies, digital strategy, social, analytics and other related projects. 
• Design and implement marketing automation strategies and workflows to optimize campaign performance and achieve specific client goals. 
• Serve as an email deliverability expert, ensuring emails reach the inbox and comply with industry best practices and regulations. 
• Interface with clients in a technical support capacity, providing guidance on digital marketing best practices and troubleshooting any technical issues. 
• Execute on and maintain client marketing calendars. 
• Build and manage templates, create emails, and deploy campaigns across various channels, ensuring consistency and effectiveness. 
• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization. 
• Collaborate with cross-functional teams, including creative, content, and analytics, to ensure campaign success. 
• Follow internal digital review processes and suggest or implement improvements. 

OTHER DUTIES: 

• Collaborate with product development efforts to provide insights into client needs and preferences, ensuring that our products meet market demands. 
• Collaborate with agencies and other vendor partners. 
• Identify trends and insights to optimize performance and budget allocations. 
• Support every associate whenever possible and foster a spirit of teamwork within the agency. 
• Manage and help prepare for virtual and on-site client meetings as needed. 

EXPERIENCE & SKILLS: 

• Proven work experience in digital marketing and marketing automation platforms. 
• Proficiency with multiple email service provider and marketing automation platforms. 
• Experience with automated data processing and audience segmentation. 
• Experience implementing DKIM/DMARC/DNS and subdomain records. 
• Familiarity with CMS web editing tools. 
• Familiarity with marketing reporting and analytics. 
• Knowledge of Google Analytics. GA Certified preferred. 
• Experience with performance metrics and data analysis. 
• Strong analytical skills and data-driven thinking. 
• Up-to-date knowledge of the latest trends and best practices in online marketing and measurement. 
• Prior experience within financial services, banking or other highly regulated industry preferred. 

OTHER KEY QUALITIES: 

• Must be able to work efficiently under pressure with careful attention to detail 
• Ability to multi-task and meet deadlines 
• Strong work ethic 
• Positive attitude 
• Good sense of humor in a very fast-paced environment 
• Willing to travel when required 

TO APPLY: 

Email KristinM@MillsMarketing.com 

Mills Marketing is an equal opportunity employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, sex, sexual orientation, gender, gender identity, gender expression, marital status, disability, military service and veteran status, pregnancy, childbirth, and related medical conditions, or any other characteristic protected by applicable federal, state or local laws. 

The specific statements shown in each section of this description are not intended to be all-inclusive. They represent typical elements and criteria considered necessary to perform the job successfully. We recognize that an individual with a disability may require an accommodation to enable him/her to successfully perform a job function. Consideration will be given to reasonable accommodations. 

BOLD solutions using SMART creative strategy and innovative design.