Digital Marketing Director jobs in Wisconsin
Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Recently Added Digital Marketing Director jobs
- ENGLEWOOD MARKETING
-
Green, WI
FULL_TIME
-
Position Impact:
Coordinate product, marketing, and promotional product information into digital product content on key retailer websites. Support the eCommerce & Omnichannel sales initiatives of a leading manufacturer and distributor of kitchen and home appliances.
Essential Job Functions:
- Create and edit Product Detail Pages (PDP) using retail customer portals and/or customer spreadsheets while adhering to customer data standards.
- Add, maintain, and edit product descriptions, attribute fields, product images, product videos and other data using available software, including AI (ChatGPT).
- Tailor product titles, descriptions and bullet points that are engaging and fulfill SEO goals for customer web sites.
- Use various Adobe Suite programs to edit and maintain product images and create enhanced content to meet and exceed customer data quality standards.
- Collaborate closely with vendors to ensure PDPs align both client and vendor standards.
- Revise and optimize existing online content as requested by the vendors.
- Create, maintain, and edit promotional content to support ongoing promotions if needed.
- Setup and maintain items in internal Product Information Manager (PIM) by acquiring product data from vendors and other sources.
- Learn programs and processes required to maintain internal inventory management system.
- Proactively collaborate with the buying team on new or updated products.
- Collaborate with the sales team to prioritize workload based on urgency and deadlines.
- Research product information that may not be provided by our vendors and update PIM.
- Document and report progress of current item setup requests using team Project Manager Software.
- Organize and maintain digital assets according to department standards.
- Assist other departments with product information and setup requests as needed.
Required Qualifications:
- High School diploma or equivalent
- Acute attention to detail
- Strong creative writing skills
- Proficient knowledge of image and video manipulation technologies
- Knowledge of HTML language
- Intermediate level experience with Microsoft Excel
- Excellent verbal and written communication skills
Preferred Qualifications:- Bachelor’s or Associate Degree
- Familiarity with Photoshop
- 2 years retail website experience with Amazon, Walmart.com, Wayfair, HomeDepot.com, or other top eCommerce retailers
- Adobe Photoshop and Elements software experience
Behavioral attributes:
- Ability to work independently in the absence of immediate supervision.
- A commitment to self-improvement.
- The ability to embrace and continually adapt to change.
- A positive attitude even when unexpected challenges arise.
- A willingness to take responsibility and be accountable for achieving personal and team results.
ADA requirements:
- Frequently required to sit; talk or hear and use hands to handle or touch objects or controls.
- Regularly required to stand and walk.
- On occasion, may be required to stoop, bend, or reach above the shoulders.
- Must occasionally lift to 25 pounds.
- Vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
Disclaimer:
The above statements reflect the general details necessary to describe the principle functions of the occupation described and shall not be construed as a detailed description of all the work requirements that may be inherent in the occupation.
- 1 Day Ago
- Englewood Marketing Group
-
Green, WI
FULL_TIME
- Position ImpactCoordinate product, marketing, and promotional product information into digital product content on key retailer websites. Support the eCommerce & Omnichannel sales initiatives of a lead...
- 1 Day Ago
- The Digital Ring
-
Madison, WI
FULL_TIME
- Full-time Company Description While this position is fully remote, we're looking for candidates that live in the U.S. This is to facilitate communication and coordination with internal teams and clien...
- 6 Days Ago
- BMOC Inc.
-
Madison, WI
FULL_TIME
- Title: Digital Marketing DirectorDepartment(s): Sales & Marketing Reports to: Vice PresidentJob SummaryImplement leasing and marketing strategies for the BMOC, Inc. portfolio to maximize revenue and a...
- 3 Days Ago
- Shift Digital
-
Milwaukee, WI
FULL_TIME
- Our team is engaged, driven and excited about the work we do. We’re bringing big ideas to life daily and are looking for talented individuals to grow with us. Does this sound like you?About The RoleAs...
- 17 Days Ago
- DCI Marketing, Inc.
-
Milwaukee, WI
FULL_TIME
- DCI Marketing, Inc. Come join a team where People make the difference! As a part of Marmon Holdings, Inc., a highly decentralized organization, we rely heavily on people with the aptitude, attitude, a...
- 5 Days Ago
Digital Marketing Director jobs at Popular Companies
- Robert Half
-
- The ideal candidate will be responsible leading an effective marketing strategy to propel company growth. You will work ...
- 6/2/2024 12:00:00 AM
- Home Care Powered by AUAF
-
Lincolnwood, IL
- About Our Company Home Care Powered by AUAF is a fast growing, non-profit organization providing non-medical, in-home se...
- 6/2/2024 12:00:00 AM
- Brandner Communications
-
Federal Way, WA
- Summary: Want to be part of a creative, data-driven group tackling unique marketing challenges and audiences within the ...
- 6/2/2024 12:00:00 AM
- Auxis
-
Plantation, FL
- Position Summary: The Marketing Manager will be responsible for defining and executing the marketing and lead generation...
- 6/2/2024 12:00:00 AM
- Caterpillar, Inc.
-
Cary, NC
- **Career Area:** Marketing **Job Description:** **Your Work Shapes the World at Caterpillar Inc.** When you join Caterpi...
- 6/1/2024 12:00:00 AM
- Insight Global
-
Oklahoma City, OK
- Insight Global's client in the biotech industry is seeking a Digital Marketing Director to join their team at their Okla...
- 5/31/2024 12:00:00 AM
- Caterpillar
-
Irving, TX
- Career Area: Marketing Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're...
- 5/31/2024 12:00:00 AM
- Blinds To Go
-
Paramus, NJ
- Digital Marketing Manager Blinds to Go is looking for a data-driven, growth-focused Digital Marketing Director to assume...
- 5/29/2024 12:00:00 AM