LEAD AGENCY AFFILIATE PRACTICE - Trains, coaches, and develops team members by leading the agency’s affiliate marketing and commerce media effort with the goal to successfully execute effective ROI-driven marketing campaigns. Serves as a conduit for communications upward and downward, maintains morale with team and is viewed as a reliable, go-to person. Comfortable with team delegation; clearly setting expectations, clarifying boundaries, and ensures clear work assignments. Can lead team through difficult and stressful situations while keeping others motivated.
CLIENT SERVICE AND COMMUNICATION - Consistently provides superior client service, acts as a point of contact, and escalates issues or key risks as appropriate. Works with teams to ensure client develops trust in our team by overseeing client outputs and communication are delivered in the Purple Orange way. Develops and nurtures excellent relationships, reflected in very high client satisfaction and retention rates.
REPORTING AND ANALYSIS – Uses data strategically and nimbly; all analysis or data shared to clients from team is consistently accurate and precise. Consistently draws relevant and accurate conclusions using data to identify trends, analyze campaigns, and provide client insights and recommendations to reach or exceed goals. Performs routine sales projections for client programs and for individual opportunities to support recommendations to clients backed back clear KPI’s. Able to coach others across all of these areas as well.
ACCOUNT STRATEGY & EXECUTION – Manages successful client programs by developing effective strategies and tactical plans for achieving client’s goals and objective. Prioritizes tactics to align with the client’s goals and proactively adjusts goals when necessary. Oversees efficiencies across all deliverables to maximize clients’ spend and managed revenue. Consistently demonstrates intellectual curiosity; challenging the status quo, regularly pitching new, or out of box pub dev or campaign opportunities.
PORTFOLIO MANAGEMENT - Manages multiple campaigns, at 75% full ownership, with solid organizational skills and the ability to focus on and prioritize tasks based on client objectives. Has full grasp of each clients' SOW, delivering what is due under terms; maintains ability to identify new opportunities to drive client success while conjunctively identifying possible goal misalignments, getting to the root of an issue, and bringing solutions to resolve.
Some travel is required for client meetings or other internal meetings, conferences, etc.
Candidate Qualifications.
Required Skills.