The Director of Editorial Content and Strategy defines, directs and manages an editorial strategy that elevates and strengthens Tulane University’s reputation and engages its audiences through compelling and creative storytelling and other content. Reporting to the Executive Director of Content Strategy and Digital Communications within University Communications and Marketing (UCM), the Director leads a team of writers who identify and produce stories for internal and external audiences and oversees the University’s flagship website content, the quarterly publication of the
Tulanian, and the multi-weekly digital publication, Tulane Today. The Director establishes and cultivates relationships with colleagues across the University to identify compelling stories that advance UCM’s strategic objectives with regard to reputation, fundraising, and institutional priorities, fostering a sense of pride and enthusiasm about the University. The Director serves as editor of key digital and print publications and is responsible for extensive writing and story editing across various channels, publications, and formats. The Director works within the UCM Content Strategy team, which includes the Social and Visual Media teams – the role should drive content across all teams.
The role will be responsible for project managing content development, intake, production, and completion. The Director will also lead the team in seeking out storytelling opportunities across our campuses and should have digital best practices at the forefront of strategic decisions.
The Director will regularly compile KPI reports, and recommend strategy adjustments based on metrics and data.