ESSENTIAL FUNCTIONS & RESPONSIBILITIES:
1. Brand & Communications Management:
- Drive the overall brand positioning of Assembly Hall & Skydeck Music Venue ensuring that the experience of the consumer matches the mission of our properties
- In conjunction with the GM, ensure branding, wayfinding and all consumer facing messaging delivers objectives of increasing revenue & ensuring consumer experience is top notch
- Implement strategies to position Assembly Food Hall as the innovative & consistent gathering place for the Nashville & tourist community
- Work with hotels, convention centers, residential areas to drive foot traffic
- Build relationships with local media and ensure all activations & concerts are properly listed & covered
2. Beverage and /Event Entertainment Marketing Strategy & Execution:
- Develop and execute strategic marketing plans with a strong emphasis on promoting our beverage offerings within the hall and entertainment events.
- Working with the GM & Food Hall Co corporate team, re-launch & memorialize the Skydeck music venue
- Collaborate with the beverage team to curate compelling and innovative beverage programs that align with market trends and customer preferences.
- Lead the creation of marketing campaigns that enhance the visibility of our beverage options, entertainment events & tier 1 events
- With the GM & Director of Marketing align on the marketing calendar, prioritizing Tier 1 Celebrations & Skydeck ticketed events
- With the Marketing Coordinator & guidance from the Director of Marketing, lead the marketing efforts for special events, product launches, and entertainment performances.
- Based on key relationships in the market, drives increased demand for private event bookings
3. Cross-Functional Collaboration:
- Work closely with the beverage and entertainment teams to align marketing strategies with product and service offerings.
- Collaborate with the operations team to ensure seamless execution of marketing initiatives within our venues.
- Provide marketing insights to guide product development and enhance customer experiences.
4. Social Media:
- Oversee the social media strategy & execution for Assembly Hall & Skydeck, ensuring strong engagement and growing followers.
- Running 2 accounts on multiple platforms
- Oversee a content creator (freelance) to deliver consistently platform right content for channels
5. Budget Management
- With the GM & Director of Marketing, closely follow & manage the aligned upon marketing budget
6. Team Management:
- Responsible for team growth and learning opportunities.
- Weekly 1:1s, Monthly support and team leadership meetings
- Oversee marketing team workload, resources and deadlines.
7. Analytics and Reporting:
- With the Director of Marketing & Marketing Coordinator, utilize data-driven insights to assess marketing campaign effectiveness and make strategic adjustments.
- Provide regular reports to the GM & Director of Marketing outlines campaign effectiveness
General Knowledge/Skills/Abilities
- Proven experience (minimum 3 – 6 years) as a successful Marketing and/or Comms professional
- In-depth knowledge of beverage trends, entertainment marketing, and consumer behavior.
- Love Of Nashville. Loves the city, curious to know it even more.
- Experience leading projects from start to finish with a track record of accomplishment
- Can-do attitude, solutions oriented and ready to jump right in
- Proficiency in social media platforms, experience with project management tools, and the willingness to learn new tech
- Excellent communication and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic environment.
- Passion for creating outstanding customer experiences through marketing initiatives.
Other duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.