Leasing Manager jobs in Massachusetts

Leasing Manager

At Bria, we firmly believe that true happiness stems from meaningful human connections and relationships. Bria was created to redefine the living experience through proactive property management, and we want you to be a part of our team. 

As a Leasing Manager with a focus on customer service, you will play a crucial role in overseeing the leasing and marketing activities of the apartment community while prioritizing the happiness and well-being of current residents. You will be responsible for developing and implementing strategies to attract new residents, enhance resident retention, and ensure a high level of satisfaction among all residents. Your efforts will contribute to creating a vibrant and welcoming community that residents are proud to call home. 

Major Responsibilities: 

·      Develop and implement leasing strategies to maximize occupancy and rental revenue, considering market trends, property amenities, and competitor analysis.  

·      Plan and execute marketing campaigns to attract potential residents, utilizing a mix of online and offline channels such as social media, property websites, print advertising, and signage.  

·      Negotiate lease terms and rental rates with prospective residents, ensuring agreements align with company policies and financial objectives.  

·      Conduct regular market research and analysis to stay informed about local rental trends, competitor pricing, and demographic shifts, adjusting marketing and leasing strategies accordingly.  

·      Coordinate and conduct property tours for prospective residents, highlighting key features and amenities to showcase the property's value proposition.  

·      Generate leads through various channels including referrals, networking, outreach campaigns, and partnerships with local businesses or organizations. 

·      Oversee lease administration processes, including lease preparation, execution, renewal, and termination, ensuring accuracy and compliance with legal requirements.  

·      Manage advertising budgets effectively, selecting the most cost-effective advertising channels and evaluating the performance of marketing initiatives. 

·      Weekly audits of all ILS to ensure accuracy and updated information.  

·               Property Website  

·               Apartments.com  

·               Zillow  

·               Google  

·      Manages all social media platforms and engages with residents (active stories, community take over stories)  

·      Responds to all reviews, pushes out monthly surveys and implements a consistent strategy for soliciting and managing reviews.  

·      Prepare regular reports on leasing activity, occupancy rates, marketing effectiveness, and financial performance, providing insights and recommendations for improvement.  

·      Collaborate with the property management team to screen prospective residents, conduct background checks, credit evaluations, and rental history verification to mitigate risks and maintain quality standards.

·      Organize and participate in promotional events, open houses, and community outreach programs to enhance property visibility and attract potential residents.  

·      Build and maintain positive relationships with residents, addressing their needs and concerns promptly to ensure tenant satisfaction and retention. 

Qualifications:

·      Bachelor’s degree in marketing, Business Administration, Real Estate, or related field preferred.

·      Proven experience in leasing, marketing, or property management, with a focus on customer satisfaction and retention.

·      Strong leadership and team management skills, with the ability to motivate and inspire a diverse team.

·      Excellent communication and interpersonal abilities, with a customer-centric mindset.

·      Proficiency in marketing tools and platforms, including social media, email marketing, and digital advertising.

·      Analytical mindset with the ability to interpret data and insights to drive decision-making.

·      Knowledge of fair housing laws and regulations.