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Marketing Analyst jobs in the United States

Recently Added Marketing Analyst jobs

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Marketing Analyst
  • ddm marketing + communications
  • Grand Rapids, MI FULL_TIME
  • MARKETING ANALYST - JOB DESCRIPTION

    As a Marketing Analyst, you will play a crucial role in supporting the marketing efforts within the organization. You will use the insights you find to help ddm and our clients make better business decisions – like increasing revenue or optimizing marketing campaigns. You will be responsible for collecting and interpreting research about market trends, customer experience, competitors’ activities, and marketing strategies for our company and our clients. Your duties include identifying target audiences, gathering web analytics, and providing actionable recommendations to drive toward determined KPIs.

    Your primary function: Marketing Analyst

    Your roles to support that function:
    • Compile and analyze marketing data
    • Provide actionable insights to drive client success
    • Build marketing dashboards
    • Provide regular reporting
    • Troubleshoot and maintain marketing data
    • Develop, own, and manage analytic and reporting processes
    Specific duties and responsibilities to support your roles:
    • Analyze marketing metrics for effect/cause relationships between outcomes and marketing activities.
    • Help determine marketing KPIs and work with other internal departments to ensure accurate tracking.
    • Serve as the subject matter expert on analytics for clients by understanding business goals and providing plans for consistent analysis and reporting of marketing data.
    • Scope, build, and maintain dashboards to visualize marketing performance.
    • Mine and analyze data to identify key trends, segments, and associations.
    • Identify potential testing opportunities to optimize marketing activities.
    • Effectively communicate performance and recommendations to internal and external stakeholders.
    • Work cross-departmentally to create a holistic view of marketing analytics for clients.
    • Manage data sources and troubleshoot to ensure data integrity.
    • Provide proactive solutions based on data analysis.
    • Support department teams with regular reporting needs such as monthly media campaign reporting.

    Professional skills and qualifications needed for consideration:
    • 4 years of experience in marketing analytics
    • BA degree in relevant field, such as marketing, statistics, or business.
    • Strong experience with Google Analytics 4. Experience with Mixpanel and Google Tag Manager is a plus.
    • Highly proficient in data manipulation through Microsoft Excel.
    • Proficient in data visualization platforms such as Looker Studio, Tableau, and Power BI.
    • Familiarity with marketing tools such as CRMs (Salesforce, Hubspot, etc.), marketing automation platforms (Salesforce Marketing Cloud, Hubspot, Marketo, Pardot, etc.), media platforms (Meta, TikTok, LinkedIn, Hootsuite, etc.), and other tools (SEMRush, Monsido, Cision, etc.).
    • Understanding of data integrity, such as best practice for data structure, data hygiene, and attribution.
    • Proficient in problem-solving and critical thinking, with the ability to analyze situations, evaluate information, and devise effective recommendations.
    • Strong understanding of business and marketing strategies, the customer journey, and marketing channels.
    • The ability to write and understand SQL and RegEx is a plus.

    WHO IS DDM?
    Some specifics that guide expectations of all team members:
    Know our passion: Amaze our clients

    Understand our niche: Delivering extraordinary service and amazing solutions to highly complex or regulated industries.

    Exhibit our core values:
    • Serve our clients tenaciously.
    • Respect the team.
    • Be curious – first ask why then tackle how.
    • Run through the wall attitude.
    • Deliver excellence, not excuses.
    • Play up a level.
  • 2 Months Ago
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M
Analyst
  • Magna Marketing
  • New York, NY FULL_TIME
  • Job Title: Analyst (Remote, US-based) Company: Magna Marketing About Us: Founded in 2017, Magna Marketing is a Digital Transformation consultancy specializing in implementations, advisory, and managed...
  • 3 Days Ago
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Finance Analyst
  • rEvolution Marketing
  • Chicago, IL FULL_TIME
  • rEvolution is one of the leading independent, international, and fully integrated sports marketing, consulting, and media agencies. Founded in 2001 with a focus on representing brands in sports, we pr...
  • 1 Month Ago
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Project Analyst
  • Upswell Marketing
  • Marietta, GA FULL_TIME
  • DescriptionJoin our award-winning organization! UpSwell Marketing, recipient of the Best and Brightest in the Nation award, is currently seeking a Project Analyst to join our dynamic IT team. The Proj...
  • 1 Month Ago
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Project Analyst
  • Upswell Marketing
  • Marietta, GA FULL_TIME
  • DescriptionJoin our award-winning organization! UpSwell Marketing, recipient of the Best and Brightest in the Nation award, is currently seeking a Project Analyst to join our dynamic IT team. The Proj...
  • 1 Month Ago
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IT Analyst
  • IT Analyst
  • Little Rock, AR FULL_TIME
  • At CalArk, we respect what you have to offer. Our industry-leading wages and benefits ensure you always feel appreciated for what you individually bring to our team. Your talent has a home with us.
  • Just Posted
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Marketing Analyst jobs at Popular Companies

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E-Commerce Marketing Associate (Analytical) (Hybrid Remote) (Entry-Level)
  • Reli.
  • Columbus, OH
  • Reli. is a rapidly growing eCommerce company selling on Amazon (www.amazon.com/reli), Walmart, Shopify (ShopReli.com), a...
  • 5/19/2024 12:00:00 AM
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Merchandise Planner, Victoria's Secret International
  • Victorias Secret & Co.
  • Reynoldsburg, OH
  • Merchandise Planner, Victoria's Secret International Victorias Secret Careers 02REU 2021-08-10T12:30:06+00:00 02REU **Me...
  • 5/19/2024 12:00:00 AM
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Senior Email Marketing Manager
  • Launch Potato
  • Columbus, OH
  • WHO ARE WE? Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and C...
  • 5/19/2024 12:00:00 AM
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Marketing Assistant (On-Site)
  • CrossCountry Mortgage, LLC.
  • Columbus, OH
  • Description CrossCountry Mortgage (CCM) is one of the nation's top 3 retail mortgage lenders with more than 7,000 employ...
  • 5/18/2024 12:00:00 AM
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Marketing Manager
  • Wiley's Finest®
  • New Albany, OH
  • Marketing Manager We are looking for a results-driven Marketing Manager with CPG experience to oversee our consumer mark...
  • 5/16/2024 12:00:00 AM
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Digital Marketing Manager
  • American Signature Inc.
  • Columbus, OH
  • American Signature, Inc., a leading retailer in the furniture industry, is seeking a dynamic Digital Marketing Manager t...
  • 5/16/2024 12:00:00 AM
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E-Commerce Marketing Associate (Creative) (Hybrid Remote) (Entry-Level)
  • Reli.
  • Columbus, OH
  • Reli. is a rapidly growing eCommerce company selling on Amazon (www.amazon.com/reli), Walmart, Shopify (ShopReli.com), a...
  • 5/15/2024 12:00:00 AM
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Marketing Manager
  • RL Property Management
  • Columbus, OH
  • The Kalmar Group is excited to partner with RL Property Management for their next Marketing Manager. These remote opport...
  • 5/15/2024 12:00:00 AM
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Income Estimation for Marketing Analyst jobs
$52,419 to $70,463