Marketing Communications Manager jobs in West Virginia

Marketing and Communications Coordinator reports to the Senior Vice President, Director of Marketing and Communications. Primary responsibilities include organizing and executing production and logistics for campaigns, programs, and events aligned to strategic plans for attracting new clients by creating valuable content and experiences through digital marketing and other communications channels. Secondary responsibilities include coordinating the Company's brand, products, and services through digital channels and, when support is needed, traditional channels. Digital channels include but are not limited to BCT’s website, Online and Mobile Banking, Email, Google AdWords, Google Business, Google Retargeting, LinkedIn, Facebook, Twitter, Google Reviews, Yelp, and others as deemed necessary. All digital campaigns will be coordinated with other Marketing campaigns and initiatives to create an integrated Marketing strategy from concept to execution. The Marketing and Communications Coordinator will work with the Marketing and Communications team, other BCT teams (business lines and IT), agencies, and vendors to launch campaigns on time and on budget. Other responsibilities include managing promotional item inventory, participating in the planning and support of BCT events, sponsorships, and community initiatives, and other duties as assigned.