Marketing Director jobs in Colorado

Who We Are

Spectralink provides best-in-class Wi-Fi smart phones that enable mobile workers like nurses, warehouse staff and big store sales associates to do their job better than ever.

As the global leader in purpose-built wireless communications, we’ve deployed over 3 million devices to customers around the world. Our dedication to listening and understanding the needs of the customer is the foundation of our business. We use this expertise every day to build the right solutions for mobile workers.

Headquartered in Boulder, Colorado with offices in the U.K. and Denmark, we are one global company with a common vision and mission to provide the best possible enterprise mobile experience for our customers.

Want to know the best thing about working for our company? The people. Working at Spectralink means innovation with authority and collaboration among industry experts with uncompromising integrity and agility. Our employees have a chance to make powerful contributions every day. If you have the skills and experience we’re looking for, this is an opportunity to be a part of something great! We want to hear from you if you possess the following skills and qualifications, and are ready to join our team of positive, authentic, dedicated and innovative thinkers.

• Drive lead generation and opportunity conversion by helping customers find Spectralink products as a solution for their needs, utilizing innovative content creation, digital media and social media marketing.
• Drive change as we evolve the marketing mix spend: PR / AR, Events, and awareness marketing to digital demand gen marketing.
• Cultivate an exceptional marketing team via responsible team management, owning Product Marketing, Brand Marketing, Social Marketing, and regional Channel & Field Marketing.
• Translate product positioning and financial value propositions into compelling marketing messages to internal and external audiences.
• Marketing point of contact supporting our Channel team, as well as leading joint marketing efforts through identified strategic partners.
• Marketing department budget management and coordination with finance partners, maintaining alignment with key vendors
• Improving market share and revenue levels for key market segments through focused market segment development and penetration.
• Establish industry mindshare leadership to improve social network, media coverage, and obtain stronger portfolio and business ratings within analyst reports.
• Drive market awareness and generate opportunities through social, PR relations, editorials, whitepapers, tradeshows/conferences, customer seminars.
• Planning and implementation of digital marketing campaigns utilizing tactics including drip/nurture programs, search engine marketing, online advertising and other lead and demand generation activities.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Maintain a data-driven approach through continual experimentation and optimization (a/b testing, etc.) to maximize overall results.
• Provide competitive analysis, market share and positioning to all customer facing teams.
• Understand and communicate emerging trends and market opportunities and create penetration strategies to leverage when appropriate.

• 7 - 10 years’ experience in a senior Marketing operations role.
• Bachelor’s Degree required MBA a plus.
• Requires strong background in demand generation, channel and field marketing
• Experience recruiting and managing teams in multiple geographies.
• Solid experience managing PR and/or communications.
• Experience in a B2B, enterprise focused company, preferably a start-up or turn- around company. Prefer high tech hardware experience, but not required.
• Familiar with healthcare and retail, manufacturing or hospitality verticals. Experience marketing into these verticals a plus.
• Strong understanding of a multi-channel sales go to market model; Two Tier [Distributor to VAR] and also direct to end customer.
• Proven experience in Channel Marketing
• Content marketing experience in a high tech B2B environment. Understanding of the role of content and ability to recommend and manage appropriate content that maps to the purchase decision funnel, direct and through reselling partners. Strong preference for those with experience in telecom technology
• Experience working in fluid environments characterized by evolving roles, and able to support, and drive clarity of responsibilities based on growing business needs.
• Comfortable working as both a player / coach – owning individual contributor program deliverables as well as team management.
• Experience managing 3rd party vendors, agencies and contractors. Experience with RFP to decision processes when selecting outside firms. Strong list of Colorado front range marketing services resources [ contractors, agencies, etc. ] preferred.
• Proficiency in digital marketing, and strong CRM experience. Experience with salesforce.com, 6sense and Pardot highly desirable.
• Strong writing and editing skills with a data driven mindset. Must have the ability to analyze metrics and data and respond accordingly.
• Comfortable working across all levels of the organization from briefings with the CEO to onboarding of individual contributor and new hires

Location: Boulder, CO (Relocation assistance available for anyone looking for 300 days of sunshine)

What We Offer

At Spectralink you’ll have an opportunity to work in an established, profitable company on well-respected, globally distributed enterprise products. When you look us up you’ll find that we have been around for a while and have had an amazing ride. We are excited about the future and hope you can be part of it.

We are a smaller company (under 200) which means you’ll have a voice in the organization, along with a seasoned team and proven products. We offer a 401k match as well as a comprehensive benefits plan.

Join us and be part of our next great chapter!

Salary range: $130,000 - $180,000