Media Planning Director jobs in Georgia
Recently Added Media Planning Director jobs
Associate Director, Multicultural Media Planning
- Publicis Groupe
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Atlanta, GA
FULL_TIME
- Company DescriptionZenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.Job DescriptionAbout Zenith’s Cultural Convergence PracticeZenith’s Cultural Convergence practice consists of subject matter experts in the areas of Inclusive Marketing, Multicultural Marketing, and DEI Marketing. The Cultural Convergence practice reflects the various needs that clients have when it comes to reaching diverse consumers and creating inclusive media & marketing initiatives that drive business. Our goal is to lead with human insights that fuel results, inspire creative partnerships & platforms that are representative of the intersectional diversity of our world & consumer, while also positively impacting communities.Role OverviewZenith is looking for a driven and passionate individual to fill the Associate Director, Cultural Convergence Strategy role to help deliver more meaningful, culture-driven, and business-centric marketing and media strategies for a major QSR client. This Associate Director role will collaborate with the broader agency team, helping to bring more tactical-level expertise and insights forward in the development of strategies, media plans, partner consideration sets, planning stewardship, and reporting/analytics. The Associate Director will be expected to leverage their culture-first experience, knowledge, and skills to push fresh thinking while balancing client, agency, and team needs with dedicated support in the way of senior level top-down guidance and direct reports. This position has dual reporting: 1) into the Director & Vice President on the client team and 2) the SVP, Cultural Convergence Lead on the client team. Role ObjectivesContributes significantly to the development of Inclusive, Multicultural, and DEI communications strategies that activate consumer insights, drive innovation for clients, and provide structure for brand channel presence/priorities.Distills client briefs and translates them into a culturally relevant & insights-led media strategy and activation brief with clear media objectives. Works collaboratively with broader Strategy team to analyze client business situation to identify key opportunities to reach and connect with diverse consumers.Build audience profiles and insights that illustrate diverse consumer behavioral and psychographic motivations. Go beyond demographics and top-level findings to deliver insightful illustration on consumer habits, preferences, and channel behaviors that are rooted in culture.Supports development of and identifies key roles for diverse consumers, diverse-reaching and diverse-owned media partners, and targeting tactics. Helps to define how media should complement and connect with other activity & initiatives.Has a stakeholder role in product and process innovation, including briefs, workshops, channel planning work sessions, and other team collaborations to enhance how we use communications to help our clients’ business when it comes to diverse consumers and the diverse-reaching & diverse-owned media ecosystem.Partners with Investment and Data/Analytics teams, ensuring that the diverse consumer strategies are actioned in the marketplace and accounted for appropriately within measurement frameworks and learning agendas. Works closely with broader team to ensure that strategy is followed-through to execution.Assists in the development of client-facing holistic presentations & recommendations. Takes ownership of bespoke culturally-led POVs, recommendations, and requests, with the support of the broader team.Establish and develop client relationships by understanding client business needs and applying expertise to create tangible solutions, with a drive for curiosity and passion for innovation in creating culturally centric activations that drive client business.Collaborates with partner agencies to integrate messaging and creative campaigns into overall media/communications plans from a diverse consumer standpoint.Develops strategic intelligence via keeping abreast of diverse audiences, industry developments, macro and consumer trends, technology, and cultural movements. Acts as a resource to the broader team, expected to share insights and learning, serving as an SME within the team for all things culture.Key Qualifications:The secret sauceAbove all else, this candidate must embody the values of the Cultural Convergence practice. Candidates must showcase passion, expertise, and commitment to pushing a client’s work towards greater sophistication in connecting with diverse consumers and establishing cultural relevance. We are all about culture in this practice and value your unique perspective to drive positive results and impact with communities.This candidate is not easily discouraged, nor are they risk-adverse. They will bravely see each team or client interaction as an opportunity to identity a problem and bring forth a culture-first solution. They love creating the ‘never been done” and strive to stay ahead of the cultural curve, identifying opportunities for the client’s brand to build first-to-market, groundbreaking, and award-winning work. They are a self-starter and not easily intimidated. We are REALLY friendly and collaborative at Zenith – so don’t hold it back if you disagree or have an idea to deliver success for our clients.They will be a “culture-first” resource to others in the resolution of complex problems/issues – and know how to unpack a client question to understand what they are really trying to solve for.This candidate will have direct, ongoing support from both the Cultural Convergence SVP on the business, as well as the EVP, Cultural Convergence to help set them up for success.QualificationsB.A. or B.S.8 years of media planning experience with concentration in culture-first Strategy & Planning acrossHispanic/Latino, African American/Black, Asian-American/Pacific-Islander, LGBTQ Agency experience highly preferred5 years of experience in a management capacityAdept at injecting ideas, innovation and leading industry developments into planning assignmentsThinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groupsDemonstrates an ability to be curious and passionate about our client’s businessStrong media partner relationshipsProven experience and success in presenting plans to senior clients and influencing top level client decisions related to media strategy and implementationDetail-oriented and proven ability to thrive in a fast-paced environmentSoftware Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, MBOX, MRI/GfK, GWI. Must understand its capabilities and applications to translate data into actionable culture-first insights.
- 25 Days Ago
Promotions Director
- Cumulus Media
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Savannah, GA
FULL_TIME
- CUMULUS MEDIA |Savannah is looking for an experienced Promotions Director to coordinate and implement on and off-air promotions and events in order to promote the stations’ image and presence in the m...
- 6 Days Ago
Manager, Media Planning
- dentsu
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Atlanta, GA
FULL_TIME
- Company DescriptionA global agency network, dedicated to our clients’ long term, sustainable growth. We deliver growth through fully integrated solutions and are powered by Dentsu Group’s best-in-clas...
- 3 Days Ago
Manager, Media Planning
- dentsu X
-
Atlanta, GA
FULL_TIME
- Company DescriptionA global agency network, dedicated to our clients’ long term, sustainable growth. We deliver growth through fully integrated solutions and are powered by Dentsu Group’s best-in-clas...
- 1 Day Ago
Associate, Integrated Media Planning
- OMD USA
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Atlanta, GA
FULL_TIME
- We are OMD, Adweek’s Global Media Agency of the Year in 2020. We are the world’s largest media network with more than 12,000 people working in over 100 countries. As the world grows with opportunities...
- 12 Days Ago
Associate Creative Director
- TranterGrey Media
-
Evans, GA
FULL_TIME
- Company Description TranterGrey Media is a full-service marketing and media firm located in Evans, GA. With a team of creative troublemakers, we provide creative solutions to our clients' ever-changin...
- 8 Days Ago
Media Planning Director jobs at Popular Companies
Planning Director
- Elite Associates
-
New York, NY
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- 6/11/2024 12:00:00 AM
Director, Biometrics Planning & Execution
- WuXi AppTec
-
San Diego, CA
- The primary responsibility of this position is to supervise proposals, contracts, and budget activities, as well as over...
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Director, Strategic Planning
- McCann Health Managed Markets | An IPG Health Company
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- About the job The Director, Strategic Planning is responsible for applying customer understanding to creative problems t...
- 6/11/2024 12:00:00 AM
Western Planning Director
- Toole Design Group LLC
-
Seattle, WA
- Job Type Full-time Description Toole Design Group is looking to hire a full-time Planning Director for our Western Regio...
- 6/11/2024 12:00:00 AM
Director of Planning
- City of Cambridge
-
Cambridge, MD
- The City of Cambridge is seeking a dynamic and energetic individual for the position of Director of Planning to supervis...
- 6/10/2024 12:00:00 AM
Planning Director
- AppleOne Employment Services
-
Fresno, CA
- TITLE: DIRECTOR OF FORWARD PLANNING ABOUT THE JOB: Seeking experienced candidates for a DIRECTOR OF FORWARD PLANNING rol...
- 6/7/2024 12:00:00 AM
Planning Director
- Licking County
-
Newark, OH
- Company Description Licking County Planning Commission Job Description JOB OPPORTUNITY! Licking County Planning Director...
- 6/7/2024 12:00:00 AM
Director, Financial Planning
- Edward Jones
-
Saint Louis, MO
- Your passion. Our purpose. This could be powerful. Maybe the markets keep you up at night. Trusts are your forte. Or you...
- 4/15/2024 12:00:00 AM
About Georgia
Georgia is a state in the Southeastern United States.Beginning from the Atlantic Ocean, the state's eastern border with South Carolina runs up the Savannah River, northwest to its origin at the confluence of the Tugaloo and Seneca Rivers. It then continues up the Tugaloo (originally Tugalo) and into the Chattooga River, its most significant tributary. These bounds were decided in the 1797 Treaty of Beaufort, and tested in the U.S. Supreme Court in the two Georgia v. South Carolina cases in 1923 and 1989.
The border then takes a sharp turn around the tip of Rabun County, at latitude 35°N, thou...
Source: Wikipedia (as of 04/17/2019). Read more from Wikipedia
Income Estimation for Media Planning Director jobs
$177,946 to $247,807