Membership Director oversees an association or member organization's strategic goal-setting, implementation, and service operations to expand membership and deliver member satisfaction. Develops programs and initiatives to engage current members and recruit new ones. Being a Membership Director establishes service operational standards and policies to deliver efficient services to members. Implements web or social media processes to promote the organization and distribute membership information to prospective members. Additionally, Membership Director uses data-driven analysis, tools, and reports to measure member satisfaction and retention and to optimize services. Typically requires a bachelor's degree. Typically reports to senior management. The Membership Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Membership Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)
BEND GOLF CLUB OVERVIEW
Bend Golf Club (BGC) is a private, member-owned Club located in Bend, Oregon, one of America’s most beautiful and dynamic cities. The club is minutes away from the city center and the area’s plentiful recreational opportunities, including the Deschutes River, the Cascade Lakes Recreation Area, the Deschutes National Forest, and the Mt. Bachelor ski and snowboard resort.
BGC opened in 1925 and is the oldest golf course and private club in Central Oregon. The original nine-hole course was designed by renowned architect Chandler Egan. The second nine holes were added in the mid-1970s. The course is highly walkable, with tees varying in length from 5,500 yards to 7,100 yards. A century after it was first conceived, today’s course still features towering old-growth Ponderosa pines, sweeping vistas of the Cascades, volcanic basalt outcroppings, and a classic golf setting that has hosted the Oregon Open, Northwest Open, Oregon Amateur, PNGA Mid-Amateur, and other important competitions.
The land for the club was originally donated by the Brooks-Scanlon lumber company as a recreational benefit for it’s employees. BGC still retains the same unpretentious vibe and culture, while adding modern amenities such as workout facilities, indoor tennis / pickleball courts, and an indoor pool. Members also gather at the beautiful dining and meeting facilities of the club, which are available to the public for private events. The club is debt free and cash-flow positive, with more than 350 active golf memberships and approximately 200 athletic, tennis, and social members.
JOB SUMMARY
The Membership Director is responsible for maximizing membership recruitment and the retention of current members through strategic marketing and sales efforts. Serves as the face of membership while networking inside and outside the club to obtain leads and build relationships with prospects, new members, existing members, and influential groups of the community that are in the club’s market. The Membership Director is also responsible for keeping external and internal marketing content current, to increase awareness of the club’s brand within the community and encourage membership participation.
Develop and implement programs, projects and activities designed to increase and retain membership in the club. Represent the club in its relationships with numerous external constituencies.
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