Sales Promotion Manager manages, develops, and implements sales promotion policies, programs, and initiatives to support the marketing and branding strategy of the organization. Researches, evaluates, and recommends tactics that enhance the market positioning of the organization's products or services. Being a Sales Promotion Manager creates and conveys brand messages to improve brand awareness and perception. Identifies promotional merchandise suppliers and negotiates pricing and delivery schedules. Additionally, Sales Promotion Manager coordinates distribution of materials with internal teams. May require a bachelor's degree. Typically reports to a senior manager. The Sales Promotion Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Sales Promotion Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Bigelow Tea is the number one specialty tea company in the United States. We are a family-owned and operated business and a Certified B Corporation. Being a certified B Corp officially recognizes a commitment that has been part of the company’s DNA since it was founded over 75 years ago. Our purpose has always been about much more than making profits. We are committed to good citizenship, ethical business practices, accountability, transparency, protecting the environment, sustainability and supporting our communities. We pride ourselves in caring about each and every one of our employees. We have a long-term outlook and are constantly working to create an environment that inspires people to make positive contributions every day. Bigelow is currently looking for a select, talented individual, that shares our values, to join our growing team.
DEPARTMENT MISSION STATEMENT
To ethically, creatively, and profitably grow company global sales, market share and brand loyalty to ensure a long-term leadership position. Challenging ourselves to drive innovative thinking and stay in front of trends while delivering a healthy, uncompromising quality tea experience that enriches life’s everyday moments.
SUMMARY
This position reports to the U.S. Head of Sales and will operate cross functionally within the company as a member of the Sales & Marketing department. The Trade Promotion Manager will lead the retail channel annual trade promotion and sales planning process, while consistently analyzing trade spending to optimize ROI. This position, in partnership with Finance and Supply Chain, provides updates to the sales forecast by analyzing shipment and consumption trends as well as provides insights from the Sales and Customer teams. The Trade Promotion Manager is the primary liaison between the Sales Team and the rest of the organization on trade spending/promotions and sales forecasts.
JOB DESCRIPTION
TRADE PROMOTION MANAGEMENT AND SALES PLANNING
SALES REPORTING, ANALYSIS, AND FORECASTING
CHANNEL DEVELOPMENT
COLLABORATION WITH CROSS FUNCTIONAL TEAMS
SKILLS REQUIRED
DIRECT REPORTING POSITIONS
EDUCATION and/or EXPERIENCE
TRAVEL REQUIREMENTS
Bigelow Tea is an Equal Opportunity Employer. Bigelow Tea does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.