Sales Promotion Manager manages, develops, and implements sales promotion policies, programs, and initiatives to support the marketing and branding strategy of the organization. Researches, evaluates, and recommends tactics that enhance the market positioning of the organization's products or services. Being a Sales Promotion Manager creates and conveys brand messages to improve brand awareness and perception. Identifies promotional merchandise suppliers and negotiates pricing and delivery schedules. Additionally, Sales Promotion Manager coordinates distribution of materials with internal teams. May require a bachelor's degree. Typically reports to a senior manager. The Sales Promotion Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Sales Promotion Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Who we are:
There's no such thing as a typical Informa colleague…And that's how we like it. We're a diverse Group, with over 10,000 colleagues working in many different roles in one of six Divisions and in over 30 countries. Each of us brings something different, a unique set of abilities, experience and knowledge. It’s what makes us who we are.
All our businesses and offices share a culture based on respect and inclusiveness, and a working environment that is enjoyable, stimulating, rewarding and supportive for colleagues. One that enables everyone to fully participate in the life of the Group and its ongoing, sustainable growth.
As a division of Informa, a FTSE 100 company, Informa Markets provides customers and partners around the globe with opportunities to engage, experience and do business through live, virtual and hybrid events, specialist digital content and actionable data solutions.
People are at the heart of Informa Markets. Our business thrives on the passion and entrepreneurship of our 4,000 colleagues, who deliver over 500 international events and brands in more than 40 countries across the globe.
Using our industry insight, comprehensive portfolio of markets, content and digital resources, we are passionate about creating platforms for our customers to connect and shaping environments that enable businesses to flourish.
What we’re looking for: The Sales Manager, Sponsorship & Promotion is responsible for the growth of live and virtual event product sales. Candidate will target both new and existing customers within the Informa Markets Engineering portfolio for show brands including MD&M, BIOMEDevice, ATX, Plastics, D&M, Packaging, iPBS and Quality. This role will manage a sales territory consisting of new and existing customers and work collaboratively with the event sales team to socialize, promote, and sell event promotion products. The Sales Manager, Sponsorship & Promotion role is critical to the business, as “beyond the booth” sales, particularly growth of digital revenue across our events portfolio, is a key factor for future success.
This role will have sole conference sales responsibility for a number of events in our portfolio, as well as shared responsibility with the Event Sales Team for promotional products. As such, candidates applying for this position will work collaboratively with cross-functional teams within the business to bring about new and improved products and processes.
The Sales Manager, Sponsorship & Promotion role will be expected to sell to a variety of new customers, from large key accounts to independent small and medium enterprise customers. Selling will be done over the phone and face-to-face when relevant. Performance will be evaluated based on achieving revenue and new business targets.
The Sales Manager, Sponsorship & Promotion will be knowledgeable and well-informed about the event brand industries. Further industry knowledge will be developed by collaborating with Account Managers and Brand leads. The Sales Manager, Sponsorship & Promotion will be responsible for both sourcing and closing leads. This role must understand the customers’ needs and articulate a compelling value proposition as part of the sale.
Role Accountability and Duties:
What You Bring to the Team:
Your Skills:
Salary Range:
- Competitive salary range: $65,250 - $79,500 plus commission, offering the potential for further earnings based on performance**
Application Deadline: Applications should be submitted by June 7th.
Why Work at Informa?
Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomesall types of candidates.We are alsoflexiblewithdifferent working patternsandprioritizes promotions internally. Our benefits include:
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
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