Search Engine Marketing Specialist designs, iterates on, and administers search engine marketing campaigns to promote a product or brand and ensure an efficient, effective campaign. Analyzes data and runs testing to identify trends and create a more optimized campaign. Being a Search Engine Marketing Specialist researches new techniques, trends, and technologies to drive search engine marketing strategy and decision-making. Uses knowledge and experience with search engine platforms' advertising analytics functions to gather useful information and run AB testing. Additionally, Search Engine Marketing Specialist typically requires a bachelor's degree. Typically reports to a manager. The Search Engine Marketing Specialist work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Search Engine Marketing Specialist typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
Company:
US6469 Sysco Payroll, Division of Sysco Resources Services, LLCZip Code:
77077Employment Type:
Full TimeTravel Percentage:
Compensation Range:
$68,000.00 - $102,100.00The compensation range provided is in compliance with state specific laws. Factors that may be used to determine your actual rate of pay include your specific skills, years of experience and other factors.
You may be eligible to participate in the Company's Incentive Plan.BENEFITS INFORMATION:
For information on Sysco's Benefits, please visit https://SyscoBenefits.comJob Purpose:
Department: Marketing Communications The Search Engine Marketing (SEM) Specialist will be responsible for developing and executing search engine optimization strategy to increase organic traffic on Sysco websites and manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the Marketing Communications team in order to maximize ROI, drive traffic, and customers.
Responsibilities
Requirements
Education/Experience
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OVERVIEW:
Sysco is the global leader in foodservice distribution. With over 71,000 colleagues and a fleet of over 13,000 vehicles, Sysco operates approximately 333 distribution facilities worldwide and serves more than 700,000 customer locations.
We offer our colleagues the opportunity to grow personally and professionally, to contribute to the success of a dynamic organization, and to serve others in a manner that exceeds their expectations. We're looking for talented, hard-working individuals to join our team. Come grow with us and let us show you why Sysco is at the heart of food and service.
AFFIRMATIVE ACTION STATEMENT:
Applicants must be currently authorized to work in the United States.
We are proud to be an Equal Opportunity and Affirmative Action employer, and consider qualified applicants without regard to race, color, creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, disability, veteran status or any other protected factor under federal, state or local law.
This opportunityis available through Sysco Corporation, its subsidiaries and affiliates.
Anticipated Close Date:
The deadline may be extended in good faith based on business needs. The posting will be updated when the deadline is extended.