Search Engine Marketing Specialist jobs in Illinois

Manifest is hiring a Freelance Performance Marketing Manager (search marketing manager) for 30-40 hours per week for approximately 4 weeks starting mid-June. SEM/PPC/paid search experience required. This freelance role can be remote in any of our four metro areas: Chicago, D.C., NYC, or Phoenix.

Responsibilities

•Develop and execute omni-channel distribution strategies, with the focus on SEM/PPC/paid search.

•Perform daily SEM/PPC/paid search related activities, including keyword analysis and management, bidding strategies, A/B testing, and KPI analysis.

•Draft marketing copy for text ads, landing pages and paid campaigns.

•Monitor Google algorithm updates and assess the potential or known impact on Manifest clients.

•Responsible for reporting including performance measurement and metrics analysis and insights.

Requirements

•Must be available 30-40 hours per week, for approximately 4 weeks, starting mid-June.

•5 years proven track record running performance marketing programs with the focus on SEM/PPC/paid search, primarily in advertising or marketing agencies.

•Expert computer proficiency: experience with Microsoft Office Suite, Keynote, Google Data products (such as Google Analytics/Console), and keyword research tools: Google Keyword Planner, Moz, etc.

•Proficient in Google AdWords, Bing Ads, and CPC campaign strategy.

•Exceptional interpersonal and communication skills, with the ability to clearly and concisely articulate the rationale behind the methodology that goes into performance media strategy.

•Detail-oriented with strong analytical skills and ability to maintain key department metrics.