Search Engine Marketing Specialist jobs in Ohio

Who We Are: ChoiceLocal is a full service digital marketing agency specializing in hyper-local marketing for franchisees and franchisors. We believe in delivering superior results and customer service to our partners, giving back to the community by helping others, and empowering our teammates to grow personally and professionally. Our Mission is to Help Others and we live out our Core Values every day which include Integrity in all Things, Amazing Customer Service, Everyone a Leader, Candor With Goodwill, Family, and Giving.

Benefits :

• Competitive Pay
• Your Choice of High-Quality PPO or HSA Medical Coverage - (ChoiceLocal Pays 70% of Premium for Your ENTIRE Family)
• Dental & Vision Coverage - (ChoiceLocal Pays 50% of Premium for Your ENTIRE Family)
• Basic Life Insurance & Voluntary Supplemental Life Insurance
• Profit Sharing 401K Contributions
• Flex Time
• Option to Work Remotely Full-Time
• 20 Days Paid Time Off and 24 Days Paid Time Off on the 5th Year of Employment
• 11 Paid Holidays Including (New Year's Day, Martin Luther King Jr. Day, Memorial Day, Juneteenth Independence Day, Labor Day, Thanksgiving Day, The Day After Thanksgiving, Christmas Day, 2 Floating Holidays)
• Paid Time Off From December 26- December 30 (Office is Closed For a Year End Refresh)
• Expense Reimbursement for Work Related Travel and Approved Expenses
• 2 Months Paid Maternity
• 2 Weeks Paid Paternity
• 3 Days Bereavement for Immediate Family / 2 Days for Extended Family / 1 Day for Close Friend/Relative / 1 Day for Pet
• Paid Time Off for 1 Day of Volunteering Per Quarter
• Subsidized Corporate ClassPass Membership
• On the Job Training Available and 90 Day Onboarding Process

Summary: As an SEO Specialist, you will be responsible for implementing effective search engine optimization strategies that improve online visibility, drive traffic, increase rankings, and generate leads for our partner's websites. Your role will involve managing local listings, review management, content creation and publishing, and executing SEO best practices for our partner's websites. You will work with a hands-on approach and focus on executing strategies for designated partners' sites. SEO Specialists will have an entrepreneurial spirit and a willingness to learn.

Reports to: SEO Manager

Responsibilities:

• Complete tasks assigned and implement SEO strategies with attention to detail that drive traffic and improve the online visibility of our partner's websites.
• Manage local listings, review management, and content publishing for our partner's websites.
• Conduct keyword research and analysis to identify new opportunities for optimization.
• Monitor and analyze website performance using Google Analytics and other SEO tools.
• Create and optimize website content, including meta tags, headers, and page titles.
• Collaborate with other team members to implement SEO best practices.
• Stay up-to-date with the latest trends and best practices in SEO and digital marketing.
• Continuously learn, test new strategies and techniques that could create great results for our partners in a controlled and structured way, and teach team members from the outcomes (good or bad) to improve SEO performance for our partners and present them at companywide Townhall meetings.
• Monitor and report on key performance indicators (KPIs) to assess the effectiveness of SEO strategies.
• Live up to ChoiceLocal’s high standards for leadership by monitoring and protecting team morale, listening to and deliberately soliciting feedback, and rolling up your sleeves to help their team.
• Fight through difficult situations with honesty, integrity, and optimism.
• Complete 1 LTT per quarter.

Key Skills:

• Solid understanding of SEO principles and best practices.
• Experience in Google Analytics and other SEO tools such as Google Platform Tools(Google Business Profile, Google Tag Manager, Google Analytics 4, Google Search Console, Google Authenticator, Structured Data Testing), Microsoft Platform Tools, YEXT, Nightwatch, Moz, ScreamingFrog, CrazyEgg CallRail, NinjaCat, Frase, Grammarly, Quillbot, ChatGPT.
• Strong analytical and problem-solving skills.• Excellent communication and teamwork skills.
• Ability to work independently and manage multiple projects simultaneously.
• Creativity and a passion for innovation.
• Strong project management skills.
• Experience with WordPress and other content management systems.
• Experience with HTML and CSS.