Search Engine Optimization Specialist monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Being a Search Engine Optimization Specialist utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO. Additionally, Search Engine Optimization Specialist requires a bachelor's degree. Typically reports to a manager or head of a unit/department. The Search Engine Optimization Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Search Engine Optimization Specialist typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Description
PureRed is looking for an SEO Specialist with a passion for analytics, exceptional attention to detail, creativity, and excellent communication skills with an ability to thrive in a fast-paced agency environment. The SEO Specialist will create briefs for new content creation, regularly report on metrics, and contribute to technical and creative strategies.
What you'll do:
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Who we are: PureRed is an award-winning, 600 associate, PE-owned advertising, marketing, and technology partner that delivers digital content at scale with speed and precision. PureRed works with 14 of the largest 25 retailers in the country and provides fully integrated marketing and advertising capabilities for Fortune 500 brands across retail, consumer packaged goods, financial services, and specialty brands globally. With over 50 years’ experience, PureRed's current clients include Kroger, Rite Aid, New Jersey Lottery, and more. For more information, visit www.purered.co.
EQUAL EMPLOYMENT OPPORTUNITYPureRed (“the Company”) is an equal opportunity employer and makes all employment decisions without regard to race, color, religion, gender, marital status, disability, national origin, sexual orientation, military or veteran status, or any other classification protected by law. In addition, the Company complies with all applicable federal, state, and local laws governing non-discrimination in employment. Decisions concerning employment are based strictly on an individual’s qualifications and ability to perform the job under consideration, the comparative qualifications and abilities of the other applicants or employees, and the individual’s past performance, if applicable, within the Company. Employment decisions include, but are not limited to, recruitment, hiring, promotions, salary or other compensation, benefits, transfers, discipline, layoffs, termination, and training.