Search Engine Optimization Specialist jobs in New Mexico

Communications Specialist 3 (SEO - Writer) - REMOTE

**U.S. Citizenship required**

Description: What You Will Do

Seeking mid to late-career SEO writer to drive the future of web content at one of the world’s most prestigious institutions, Los Alamos National Laboratory (LANL). Join LANL’s Institutional Web Team to support the lab’s internal and external websites.

As an SEO Writer 3, you will collaborate with subject matter experts, communication specialists, and other web team members to produce websites. You will revise existing websites, write new web content, and implement web pages in a web Content Management System (CMS). You will incorporate SEO best practices, follow website template guidelines, and use metrics to inform and adjust website implementation in pursuit of strategic communication objectives.

What You Need

Minimum Job Requirements:

The successful candidate will be highly proactive, collaborate well and have masterful communication and writing skills.

Knowledge and Expertise

Expert proficiency in the web copywriting and website implementation fields. Ability to translate complex, technical and jargonized content into a format that is both appropriate for the web and aimed at technical and non-technical end users. Expert proficiency at organizing pages into sitemaps. Expert proficiency organizing content within web page layouts to support usability and website communication objectives. Expert proficiency executing on-page and off-page SEO activities such as keyword research and optimizing metadata. Mastery of digital communication standards, guidelines, and best practices, especially as they relate to accessibility and SEO. Ability to follow standards, best practices and demonstrate good judgment when implementing web content.

Tools and Systems

Expert proficiency implementing websites in a web Content Management System (CMS). Expert proficiency using tools and methods for information architecture activities such as creating sitemaps. Expert proficiency using tools and methods for collaborative communication and project management. Expert proficiency collecting metrics and conducting SEO activities using tools such as Google Analytics, Google Search Console and SEMRush. Expert proficiency interpreting data and creating dashboards and reports. Expert proficiency using data to inform strategy.

Education and Years of Relevant Experience

Master’s degree in web, communications, marketing, business, computer science, or other relevant degree and a minimum of four years of relevant experience; or, an equivalent combination of education and experience directly related to the occupation.

Submission of a digital content sample, portfolio, and/or applicable work materials is highly recommended.