Search Engine Optimization Specialist monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Being a Search Engine Optimization Specialist utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO. Additionally, Search Engine Optimization Specialist requires a bachelor's degree. Typically reports to a manager or head of a unit/department. The Search Engine Optimization Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Search Engine Optimization Specialist typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Job Title: Senior Paid Search Specialist
Reports to: Director, Digital Marketing
Location: Hybrid position with in-office work in Charleston, Columbia or Greenville
Company Overview:
King & Columbus is a dynamic creative agency based in South Carolina, managed by The Post and Courier. As the in-house digital marketing agency, we are dedicated to crafting and elevating content to foster engagement and drive revenue growth. Specializing in innovative solutions across digital marketing, branding, web design, and graphic design, we blend creativity with strategic thinking to deliver exceptional results.
Job Description:
The Senior Paid Search Specialist will be responsible for developing, implementing, and optimizing our paid search campaigns across Google and Microsoft (Bing) . This role requires an expert in paid search with a deep understanding of setting up accounts, campaigns, and configuring conversion actions. The ideal candidate will have a proven track record of driving successful campaigns and delivering measurable results. Additionally, they should be able to set up conversion tracking for e-commerce campaigns across different platforms with reporting in Google Ads, Microsoft Advertising, and Google Analytics for accurate ROAS calculations.
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