Social Media Communications Specialist is responsible for creating and administering content on all social media platforms to grow an audience and build brand awareness. Designs and drives high-quality social media content and campaigns that consistently align with established strategies and branding. Being a Social Media Communications Specialist conducts market research to identify social media best practices, trends, and insights. Builds and executes a social media strategy through competitor research, platform determination, benchmarking, messaging, and audience identification. Additionally, Social Media Communications Specialist tracks and analyzes metrics to gain insight on traffic, demographics, and effectiveness. Requires a bachelor's degree. Typically reports to a manager. The Social Media Communications Specialist work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Social Media Communications Specialist typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
Title: Communications & Social Media Manager
Position: Full-Time/Salaried Exempt
Reports To: CHRO/CEO
Location: Paducah, KY
About Marquette:
Headquartered in Paducah, Kentucky and founded in 1978, Marquette is a leading provider of inland marine transportation services. Our Company operates over 130 towboats on the Mississippi River System, Gulf-Intracoastal Waterway, and near-shore coastwise market. In addition, the Company controls over 1,000 dry cargo barges. The Company has additional offices in St Rose, LA, Lockport, LA and La Porte, TX. With over 1,500 vessel and shore-based employees, Marquette is the largest provider of independent towing services within the inland waterways. We are the only fully integrated fleet in the industry that can do what we do.
Position Summary:
The Communications & Social Media Manager will be responsible for developing and executing communication strategies and creating content that (i) enhances internal employee communications, (ii) fosters a positive community, through social media and other forums, that promotes Marquette’s family culture and employee / company accomplishments, and (iii) positively reflects and promotes Marquette’s brand and values.
This role will be responsible for both internal communications (newsletter, internal community forum, etc.) and external communications (website content, social media content, etc.).
This position will work closely with leadership and across Marquette’s departments to identify communications opportunities and to source and develop appropriate content for various campaigns. This role will require an individual that enjoys working with a high-degree of autonomy/self-management. Success in this role will be determined by feedback on employee communications, employee engagement, fostering of a positive employee social media community, supporting employee recruitment efforts with strong communications collateral, and the professionalism of external facing social and traditional media exposures.
Responsibilities:
Qualifications:
Marquette offers competitive pay, health, dental & vision insurance, 401K plan with company match, bonus plan, company paid life insurance, short- & long-term disability, flexible spending account, critical illness, accident insurance, and other incentives!