Vice President of Business Development jobs in Connecticut
Recently Added Vice President of Business Development jobs
Vice President, New Client Development
- Cronin
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Glastonbury, CT
FULL_TIME
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About US
Cronin is a proudly independent, full-service advertising agency that leverages the exponential force of creativity to help brands stand out and achieve their organizational objectives. While our work spans all categories, we have a particular strength in Financial Services, Health Care, Consumer Products & Services, and B2B. We’re building on our 75-year history of innovation, strategic smarts, and award-winning creativity to deliver powerful, end-to-end client experiences. We are part of a global network of independent agencies and work regionally, nationally, and globally.
Our culture is built upon respect. You must champion our ten core values:
Integrity. Curiosity. Creativity. Connected. Balanced. Unique. Genuine. Accountability. Empathetic. Tenacious.
Our agency motto is “all goat, no sheep”, which guides us on our mission to help our clients stand apart from their peers and drive interest, consideration, purchase, and usage of their products and services.
About You
You espouse characteristics of our inspirational mascot – the goat. Like our Chief Motivating Officer, Birch, you are curious, nimble, inquisitive, and pretty darn smart. You are also a team player who leads by example and inspires all those around you in order to bring out the best in others.
You are confident in your abilities and knowledgeable about the Agency’s history, capabilities, experience, and related credentials, allowing you to represent the agency fully with prospective clients. You’ve got the numbers sense and the closing sense while understanding how to package and promote the work we create.
You are driven to succeed, and excited to work within our values framework as part of our herd and not as a lone wolf.
Position Overview
Lead the new client development efforts for Cronin resulting in $2.0m * incremental annual agency revenue, focusing on prospects with recurring business potential within our defined strategic target market (including geographies, company size, industry verticals, budget, marketing stance, etc.).
Over time, grow into a senior agency leader who works with other agency leaders to steer the organization to better serve its mission, achieve its long-term vision, and live its values.
Essential Functions
In general, most of the time will be spent executing the following responsibilities:- Improve win rates on RFPs, through a disciplined information gathering approach, ensuring a measured response at each stage, and managing communication flow - single point of contact leading team response.
- Develop senior-level relationships at target prospects with the goal of understanding stated and unstated objectives, culture of the client company and decision makers, opportunities for Cronin now or in the future, internal resources at the client company, and prioritizing what it takes to get started.
- Develop proprietary leads & agency opportunities through a systematic method. Build our own channels. Create targeted messaging that generates interest in the agency. Uncover changes in strategy / leadership / competitive environment / financial performance at target companies. Participate in conferences / events.
- Leverage your own network and relationships to introduce the agency to prospective clients. Build multiple relationship networks within client targets where possible (2-3 pending size of opportunity/prospect). Leverage the power of relationships of the agency leaders to make introductions. Build partnerships with selected outside firms that can cross refer opportunities.
- Focus on our core verticals and differentiated centers of excellence to drive growth. Our core verticals are Health Care, Financial Services, and Consumer. Bring opportunities that fit within the agency to the agency.
- Win new recurring business potential for the agency, assemble the right team to pitch and on-board new clients, and navigate our matrix structure to produce compelling outcomes for clients and the agency.
- Own the new client sales funnel, including the fuzzy front end / new contacts, contact database, initial outreach, prospecting & matriculation, identification of opportunities, and forecasting timing, value, probability.
- Develop referrals and case studies prospectively. Match messaging and messenger. Work with our agency network to read demand signals.
- Coordinate prospective client proposal development and delivery, as well as lead negotiations to match our offering with client budget to improve profitability.
- Forecast new business by month and manage a pipeline of leads.
- Directly communicate agency news with selected pitch consultants, key prospects, and other potential referrers. Start the conversation.
- Contribute to defining and refining our agency’s new client value proposition and USP.
- Create new client development plans to include, but not be limited to, identifying, tracking and maintaining a high-quality prospect data base, developing new client acquisition content and its delivery plans, getting qualified meetings/presentations, converting those to new projects/retainers, networking at appropriate events, developing relationships with third party lead generation sources, developing reports for agency management, etc.
- Ability to influence with a focus on the collective good. Understand the business and marketing challenges of key prospects and be able to work with the agency’s pitch team members to develop winning solutions.
- Be a marketing problem-solver. Proven ability to successfully walk into a room with prospects, listen to their challenges, understand them, and walk out with an assignment or an invitation to pitch because of the value you provided and the passion you displayed during your discussion.
- Act as the voice of the prospect to develop thoughtful and introspective new business briefs before mobilizing the pitch team, oftentimes which you will lead. Contribute to the evaluation of the pitch work, making/requesting necessary changes to maximize chances for a successful pitch (e.g., results in new client biz)., all the while having the pitch team understand and embrace your direction.
- Understand, embrace, and contribute to the agency’s ethos. Play well in the sandbox with others.
- Appreciation of advertising and the creative development process.
- Endorsement: full support of the position and the new client development process by the agency’s executives and senior leadership team.
- Senior Pitch Team: Under senior leadership’s direction, a combination of account services, project managers, marketing, strategy, research, creative, digital, and production executives to organize competitive reviews/RFPs, proposals, etc. and to secure the necessary design/strategy/technology talent throughout the new client development process.
- Marketing: Thought leadership materials to aid in the selling process and for which you will be instrumental in creating.
- Budget: T&E, select conference sponsorship and attendance, select investment in research.
None at this time.
Reporting Relationships
This position reports to the COO.
Qualifications- Demonstrates senior level business acumen.
- Highly motivated and a proven track record of generating new leads, securing meetings with potential high-level prospects, and shepherding the pitch development and delivery process for an agency, consultancy or similar.
- Goal-oriented, with a focus on results.
- Ability to work with and/or manage others outside his/her direct reporting authority, coordinating cross-functional activities required to deliver the goals associated with the new business function.
- Recognizes the greater power of “we” vs. “me”.
- 10 years of experience successfully winning new client accounts.
- Demonstrated acumen and deep understanding of current and emerging marketing landscape.
- Ability to read, write, analyze, and interpret information from a variety of sources, such as trade journals, annual reports, research, reports, white papers, and other forms of data/information.
- Able to write and present call reports, summary status reports, pitch presentations, capabilities and credentials presentations, and general business correspondence.
- Ability to work at our Glastonbury office Tuesdays, Wednesdays, and Thursdays is preferred, though we will consider highly qualified “remote-only” candidates who live in the greater Metro NY to Boston corridor.
- Willingness/ability to travel as needed for new business meetings and networking, conferences, and agency planning sessions.
No recruiters. - 1 Day Ago
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-
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About Connecticut
Connecticut is bordered on the south by Long Island Sound, on the west by New York, on the north by Massachusetts, and on the east by Rhode Island. The state capital and fourth largest city is Hartford, and other major cities and towns (by population) include Bridgeport, New Haven, Stamford, Waterbury, Norwalk, Danbury, New Britain, Greenwich, and Bristol. Connecticut is slightly larger than the country of Montenegro. There are 169 incorporated towns in Connecticut.The highest peak in Connecticut is Bear Mountain in Salisbury in the northwest corner of the state. The highest point is just east...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Vice President of Business Development jobs
$358,521 to $608,651